I was speaking to one of our Peak Performer
members for his coaching session, and he’s had
really good results with a marketing strategy I
taught him last November.

He put the strategy in motion December 1st,
and enrolled 78 new students by February 3rd.

FULL credit where credit is due…….I “stole” this
idea from Grandmaster Stephen Oliver about 6
years ago, and immediately put it to work in my
school….with great results, and I’ve been teaching
it to our Peak Performer and Inner Circle members
ever since.

More credit where it’s due…. GREAT work Scott
Sutton of Kid Kicks Karate for kicking @$$ and
making it happen!

I mention it today because we’re hosting 3 live
meetings in Florida next week, and I’ll be teaching
everyone in attendance this strategy there as well!

Take a look at this outline of the event:
11026-ESACaricature-InsertBooklet16p-web.pdf

We’ll be visiting:

• Jacksonville – February 15th, 2012
• Orlando, February 19th, 2012
• Miami, February 20th, 2012

->>Watch this VIDEO here: www.ExtremeSuccessAcademy.com

Yours for Success!

Toby Milroy
Chief Operating Officer
NAPMA – National Association of Professional Martial Artists
TobyMilroy@NAPMA.com

We’re getting the new year off to a GREAT start so far.

As I’m sure you know, we’re on a mission to work MUCH more closely with our NAPMA members, and all the effort is paying HUGE dividends for our team of Peak Performers!

I just had 1 on 1 Coaching calls with 15 of our Peak Performers today, and I’m proud of the progress many are making!

Here are just a few highlights you might find valuable!

Congratulations to:

Congratulations to Chris Brough
with a new Record in February
of over $80,000!

Congratulations to Dave Moss
with a record February over
$60,000!

And, to Paul Miller – who on our
last call mentioned that YTD his
Martial Arts Gross has TRIPLED or
QUADRUPLED (sorry, I forget which)
at his Multi-Million Dollar operation
(3 Locations) dominated by transported
after-school care.

Also, Congrats to Mile High Karate’s
Amanda and Steve Christensen
with a Fabulous January and,
Sascha & Renee Williams – not records
but over $50,000 on track to a $1,000,000
Year!

Also, Congrats to Ultimate MMA
who finally got Certificate of
Occupancy and has HIT THE GROUND
Running with their Kids Program at
their main location!

As discussed in Orlando I’m looking
forward to us having a bunch of
$1,000,000+ schools with $500,000+
NET for 2012 and beyond.

Michael Marion
Added $6000.00 to his Gross in December and is on
pace to add another $10,000.00 this month.

Nice Work Michael!

Mike Nestor and Chris Cagle
They’re in the midst of accelerating a new program
“Launch” and have done more renewals (ie upgrades)
in the last 2 months than in the previous year.

Nice!

Joe Huntzinger
Made a SIGNIFICANT breakthrough in his “vision” into
his business. Since we’re FORCING everyone to look at
their schools ACTUAL RESULTS (ie. Stats), instead of
trusting their “gut feeling”…..we’ve identified
where to focus FIRST.

In Joe’s case, he was surprised at how poor his
“Info Call” to “Appointment Show” ratio was. He always
felt that his staff was doing a good job handling new
prospective students….but the numbers DON’T LIE…and
he’s now on a mission to “fix” that issue.

By the way….in his case….JUST fixing that ONE issue
will mean an additional $5000.00 month to his school this
year!

It takes a LOT OF COURAGE to stare down the barrel of
REALITY, and take appropriate action EVEN WHEN IT’S NOT
THE “COMFORTABLE” thing to do!

Keep up the focus Joe!!

(Many more to mention….but it’s getting late, and my eyes
are going fuzzy as I type this.)

If you’re ready to add $100,000.00 or more to your personal
income this year, we’re ready, willing and ABLE to help you
accomplish that!

Here is where to get started:  http://napma.com/privatecoachingsession/

====================================
ALSO – KEEP IN MIND:
NAPMA CEO Stephen Oliver, Grandmaster Jeff Smith and I
are travelling to the Action Martial Arts Hall of Honors event
in Atlantic City, NJ THIS FRIDAY the 20th for a special martial
arts marketing and business seminar!

www.extremesuccessacademy.com

Yours for Success!

Toby Milroy
Chief Operating Officer
NAPMA – National Association of Professional Martial Artists
TobyMilroy@NAPMA.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Join Me On The Community for Professional School Owners:
http://www.MartialArtsProfessionalCommunity.com

Be My Friend on Facebook:
http://www.facebook.com/toby.milroy 

Follow Me On Twitter:
http://twitter.com/Toby_Milroy
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

.

One of the most valuable ways you can invest your time is surrounding yourself with positive, focused, sharp people, all rowing in the same direction, with a competent guide – immersing yourself in the mastermind effect.

NAPMA is blessed to have a fantastic team of Inner Circle and Peak Performers members with the most competent guide in the martial arts business.

Grand Master Stephen Oliver has helped more people become martial arts millionaires than anyone else in the world.

On November 3rd through the 6th, we spent three intense days focused on each member’s specific business, addressing their specific questions, and building a plan to multiply their individual school.

Really, this group models the proven successful format of the martial arts classroom. Giving each member “classmates” to collaborate with, learn from, share ideas with, and to help hold each other accountable.

==================================================

Contact Bob Dunne at 727-540-0500 extension 202, or visit :
 NAPMA.com/PrivateCoachingSession

for more information about how to make application
for this elite mastermind group

==================================================

This retreat is a great way to re-energize, re-focus and renew your strategy for building your businesses and serving your students and community.

This is powerful opportunity for our Inner Circle and Peak Performer members to synergize, and learn the latest strategies for growing their business.

The Inner Circle and Peak Performer retreat was held at the beautiful, picturesque ski resort at Keystone, Colorado, in the middle of the scenic mountains of Colorado.

NAPMA is extremely proud of the accomplishments of its Inner Circle and Peak Performers members that boast some of the best retention and renewal rates in the business.

Many of our members have doubled, tripled, quadrupled of more their business in the last 24 months, and have attrition rates as low as 2.5 percent.

We’re talking about some of the sharpest and most focused people you’ll ever meet.

What is most extraordinary about this team of super-owners is their passion for the martial arts and commitment to excellence.

The Peak Performers and Inner Circle have schools that represent the full spectrum of martial arts styles from traditional Japanese styles, to modern Taekwondo to MMA and virtually everything in between, as well as target markets of the family and adult client base.

It’s not too late to join this team and experience the power of the mastermind yourself.

One of the most valuable ways you can invest your time is surrounding yourself with positive, focused, SHARP people, all “rowing in the same direction”, with a competent guide.

We’re BLESSED to have a fantastic team of Inner Circle members & Peak Performers AND THE Most “Competent Guide” in the Martial Arts business (Stephen Oliver)

I’m excited to see you all there, lock the door, and spend 2 days focused ON your business and creating a more substantial positive impact in our collective communities.

This is a great way to “re-energize”, re-focus, and renew our strategy for building our businesses and serving our students.

Topic(s) – Student Retention, Quality, Instructor Training/Staff Development.

Peak Performer & Inner Circle LIVE Master Mind Meeting

• Thursday – November 3rd – 9:00am til (late)
• Friday – November 4th – 9:00am til 5:00pm

For Part of our Master Mind session(s) we’ll be geared up to conduct and “instructor” bootcamp.
(High level instructor skills, teaching skills masking repetition, communication skills, class management skills, etc..)

Peak Performer & Inner Circle BONUS “Instruction Bootcamp“

• Friday – Following Main Session and Continuing Saturday Morning

I plan to video tape these sessions to be shared on the PP/IC site etc…

I’d like to have each of you share some of your favorite “instruction” techniques, classroom drills, teaching strategies class management strategies, etc..etc….etc.

So, please bring Martial Arts Uniform with you for these sessions!

You’re also welcome to, and encouraged to check out any/all of the Mile High Karate Black Belt Test and Retreat

• Friday – November 4th – 5pm (Retreat Begins)
• Sunday – November 6th – 3:00pm (Retreat Ends)

ALL Peak Performer and Inner Circle Members have full access to the entire weekend’s retreat activities.

RETREAT HOTEL AND CONTACT INFO:
http://www.keystoneresort.com/

Reservation Code: CC3MHK

800-328-1323

I received a letter from a Master Instructor in California 2 days ago (yes, a REAL letter, real paper, real ink – blue in fact, in REAL handwriting).

First, I was pretty surprised to receive a “Real” letter, in today’s “texting” – Facebooking
– emailing – IMing – tweeting – skyping world, but I was really shocked by what I read.

This gentleman (who shall remain nameless out of respect for his privacy) ran a school
in central California for 22 years.

He was an 8th Degree Black Belt, Master Instructor, VERY well known and well respected
competitor in his youth, and a highly respected ”master” in his association.

He described to me how DEEPLY he loves his art and how he dedicated his life to its study.

His art had done so much for him personally that he decided in 1988 to share it with
others and open a school.

In the letter he describes how he felt when he made the decision to open the school, how excited he was and how he felt like he was honoring his seniors, instructors and the 2000 year history of his art buy passing it on to the next generation.

He said: “I felt like I was going to be taking my place amongst the masters and grandmasters of the past, and that I’d be edifying their lives by ensuring their legacy lived on into the future.“

He goes on to describe how he opened his school in a vacant space where a Dance school had once lived, and how he had a big influx of new students when he first opened the doors.

In the first couple weeks, he had 50 students training in the school, and he was making enough money to pay the bills.

The weeks went by, turned into months, then stretched into years, and low and behold, 22 years later, he still had about 50 students training in his school.

He had to take a “full time” job working at a local factory making car parts to support his family, pay his mortgage, and help support the school expenses from time to time. (Since the school was only breaking even at best)

So, fast forward 22 years, and instead of being a shinning, enthusiastic, energetic, “evangelist” for his art, he now describes himself like this:

“I was emotionally, physically, mentally and financially drained and defeated. In fact, I even felt “bitter” that some (less qualified) instructors could be more financially successful than me. I love my art, I loved my students, I loved my school, but it’s crystal clear to me now, that simply loving it, and working hard just isn’t enough.”

As you may have guessed, he had to close his school 6 months ago.

After reading his letter (forgive my language) but I started to get really pissed off.

• YES, the economy had been “challenging” over the
  past 24 months.
• YES, California had been hit particularly hard.
• YES, there are “charlatans” out there teaching
  crappy lessons, and are only trying to make a buck.
• YES, the UFC is giving the Martial Arts a “bad name”
  with the family market.

HOWEVER:
MANY….MANY….MANY Schools are KICKING ASS right now, and there is NO REASON you can’t be too!

The ONLY reason this man failed in his school is that he simply lacked a couple fundamental skills in running his school – as a business.

He was a great instructor, a great mentor, and a great role model, but he was missing 3 key fundamentals that are ESSENTIAL to run a successful school.

Master these fundamentals and you’ll be successful,  fail to master them, and you’ll go the way of the do-do sooner or later.

I DON’T WANT TO SEE MORE SCHOOLS SUFFER THIS FATE.

Grandmaster Stephen Oliver and I have made a DEEP commitment to helping school owners transform their school into a thriving, vibrant, freedom granting, exciting, successful business this year.

NO ONE in the martial arts industry has helped more school owners add $10,000.00, $20,000.00, $30,000.00, $50,000.00 per month, or MORE to their PERSONAL income than Stephen Oliver.

Here is your chance to join the association of the Martial Arts Business Masters.

We’re coming to a city near you to help school owners MASTER these fundamentals, and set their school on the path to success, prosperity, and to create a legacy that will live FAR beyond your teaching years.

We’re coming to:

• Los Angeles, CA – THIS Saturday, Sept 24th

>>LOS ANGELES AREA CLICK HERE<<
or call Bob Dunne at 727-540-0500 xt202

• Boston – Friday, October 14th
• Philadelphia – Saturday, October 15th
• Toronto – Saturday, October 29th
• Houston – Friday, November 11th
• Atlanta – Saturday, November 12th

>>BOSTON-PHLADELPHIA-TORONTO
HOUSTON-ATLANTA – CLICK HERE<<
or call Bob Dunne at 727-540-0500 xt202

Yours for Success,

Toby Milroy
Chief Operating Officer – NAPMA
National Association of Professional Martial Artists
TobyMilroy@NAPMA.com

NAPMA Headquarters
Phone: 727-540-0500

The spring “Quantum Leap” Marketing Bootcamp and the Fall “Extreme Success Academy” Business Convention.

These events are a great opportunity for school owners to gather together, learn the latest marketing and operations strategies, share ‘what’s working’ and help lead the industry to the next level.

School owners tell us that attending our events are the most impactful, valuable, and INDESPENSIBLE part of their business development each year.
(See Below)

So, in light of the challenging economy that so many school owners are struggling with today, we’ve decided to make attending this type of LIFE CHANGING event even EASIER for our member, and our future members!

Announcing the NAPMA “Extreme Success Academy” WORLD TOUR!

That’s right…..we’re bringing our proven “in the trenches”, leading edge, school building systems, and the NO BS manner in which we deliver it, to a city near you!

Our NEXT stop is in Denver, Colorado on Saturday, August 6th.

Click here for all the details!

Here is some feedback from past attendees you may find valuable!

Added $250,000.00 to school revenue in 12 months …….!

“Dear Master Oliver,

A quick note of thanks for another excellent Boot Camp. You provided the most impressive representation of Martial Arts success I have ever seen in one place.

I counted eight individuals who represented more than 60 locations. I toyed with trying to estimate their collective net worth but clearly each one of them had easily exceeded the million dollar mark.

I originally attended your Boot Camp because you are one of the rare individuals who has experienced the fortunes and pitfalls of being a multiple school operator. Now, thanks to this year’s Boot Camp I was privileged in hearing, meeting, and conversing with many more.

Thanks again for a truly invaluable experience.”

Sincerely,
Master David Shirley – 8th Degree Black Belt
Villari’s Martial Arts Centers

… recently went from $18,000 to $110,000+ per month in the last 12 months…..

“First of all I would like to give you my compliments on once again an outstanding Extreme Success Academy just last October in San Antonio Texas.
I couldn’t think of a better two words than Extreme Success….
When we joined NAPMA about a year and a half ago we were struggling to make a turnover of about $18,000 (eighteen thousand usd) a month.

Since joining your organization, receiving your marketing packages (as maximum impact members) attending your seminars and most importantly; implementing your business systems and ideas, we are now doing well over $110,000.00 (one hundred thousand usd) turnover a month, with less effort and labour!”

Kind regards,
Paul Resnick (Program Director/Instructor)
IWKA BV Amsterdam, The Netherlands

Added $180,000 to his school’s revenue in 12 months…

“Master Oliver,

I want to share with you a few thoughts regarding the Extraordinary Marketing Bootcamp last week. As I told you, last year I was literally blown away with the tried-and-true information you shared with us to increase our student base, our gross, our net and our market share

Because of last years Bootcamp, my company had a major jump in quality, gross and net from last year. This year’s Bootcamp was even better. I loved the way you brought in THE MASTERS of this industry so they could share their wisdom and understanding of the industry.

I also appreciated your insight in splitting the groups into Marketing and Management. So the strong schools could get stronger and the owners who wanted to have multiple schools could learn from those who have 10 to 20 successful schools. Brilliant.

Also I wanted to thank you for inviting me to your Black Belt Extravaganza in December. That gave me a completely different view of you. The only Master Oliver I knew was the one that was extraordinary in Marketing. The Black Belt Extravaganza showed me a completely different Master Oliver.

One who was truly interested in his students, his Black Belts and their success as Martial Artists. Not only do you give out great business information that has high levels of success, you are the “real deal” with your students. That’s important to me, because I am in the classroom with my students as well, and I want to learn from those who can relate to me.

This industry has grown so slow and has been fragmented for so long. I believe it is because most Black Belts in Martial Arts are White Belts in business. I am glad you are sharing this information with those who really want to advance their Martial Arts business.

Terry W. Brumley
President Taekwondo University

http://napma.com/bootcamp/

Yours for Success!

Toby Milroy
Chief Operating Officer
NAPMA – National Association of Professional Martial Artists
TobyMilroy@NAPMA.com

As you know, Kung Fu Panda was released last weekend, and LOTS of our NAPMA members are positioned to attract hundreds of new prospective student to their martial arts schools!

I’ve started to receive early reports of their results (below),so if you were participating in this promotion, I’d love to know how it’s going for you in your martial arts school, and see any photos/video etc to share with the group!

Early results coming in from NAPMA’s Kung Fu Panda 2 Promotion:

• NAPMA Member Terry Ham – 200+ Leads Opening Weekend
• MHK National Trainer Jeff Smith in Sterling Virginia – 92 Intros Scheduled by Saturday
• NAPMA Inner Circle Member Robert Blum – 150 Leads on Opening Weekend
• MHK Owner – Sasha Williams in Fresno Ca – 120 Intros on Opening Weekend
• NAPMA Member Joe Ash - 71 leads from the theater and KFP2 party with LOW Theater Attendance!  9 trial enrollments and still have more appointments coming in via follow-up calls.
• NAPMA Inner Circle Member – Jon Metcalf – In 3-4 hours,  13 Leads/ 12 appointments.

PLEASE Send in your results as well!! (TobyMilroy@NAPMA.com)

Could You Be Enrolling More New Students in Your School?

In order to fill your school with plenty of excited new students, you have to master 2 sets of skill.

#1 – Marketing Skills

You have to impact your market with some message that get’s them interested in training with you.

This is a HUGE focus for us in our NAPMA programs. In fact, in many cases we’re able to help school owners generate more traffic, and prospective students into their schools than they previously thought possible. (See the above (early) results from our Kung Fu Panda 2 Promotion)

So much, in fact, that many owners find themselves a bit overwhelmed, and if they don’t have an efficient system for enrolling students (in high volume) can hamstring their growth.

#2 – Communication (Sales) Skills

You MUST have the ability to clearly communicate the VALUE and BENEFITS of training in your program.

Doing a lot of “intros” isn’t enough.

If you’re not ENROLLING 80% (or more) of the students who come into your school for an initial Intro, (meaning the prospective student makes a down payment and makes a written agreement to a course of training over a number of months) developing this skill will be a huge benefit for you!

(Currently, in our franchise locations, we’re collecting a $400 initial investment, and students are agreeing to a 12 month program at $197/month.)

Are you enrolling 80% (or more) of your intros?

If not, and you’d like to improve your enrollment rates, WITHOUT becoming a “used car salesman”…this is for you!

We’ve been planning a small HIGH LEVEL sales, leadership and ethical persuasion training event for a few months now.

This was an “invitation only” training session for our Peak Performer, Inner Circle and Coaching Members. However, I’ve had numerous members contact me on facebook, or by email and let me know that this type of training is EXACTLY what they NEED to take their school to the next level.

Perhaps their staff is getting “lazy” in the intro room, and their sales ratios have slipped.

Or perhaps, with the difficult economy, they have been having trouble handling price objections, or commitment objections smoothly.

So, I spoke to our CEO Stephen Oliver, and persuaded him to allow me to open up a few extra seats for this event for some of our valued NAPMA members.

We don’t intend this event to be a big “conference” like our annual national event (The NAPMA Extreme Success Academy), nor is will it be a “physical” martial art seminar.

This event is ONLY for serious, honest, ethical, hard working school owners who want to dramatically improve their ability to (ethically) enroll more students into their programs.

I’m sure you already know that Stephen Oliver has helped more school owners go from “struggling” to wealthy than ANYONE in (or out of) the martial arts industry….Period.

So I’m really grateful for the chance to open a few extra seats in this event for school owners who are serious about helping us change the world.

This session will hone your staff’s edge, and help them “internalize” the sales process so they don’t “sound” scripted or disingenuous.

Now, PLEASE keep in mind, this is NOT………….

• How to “sell” low service, low priced, low value programs
• How to “sucker” people into signing long term contracts
• How to “say whatever they want to hear” so they’ll enroll in your program
• How to lie to your prospective students just to get the contract signed

This IS…………………

• How to CLEARLY communicate the benefits of your program
• How to empathetically, ethically and honestly handle and overcome virtually ANY objection smoothly, and confidently without being “pushy”
• How to multiply your enrollment results without ANY increase in  marketing expense

This session will cover (in depth)

• PROVEN Effective Intro and Enrollment “Structure” and Systems
• How to get students AND both parents to show up for the Enrollment Conference (Prepared to Enroll)
• How to ensure your prospective students TRULY see the REAL value of your program, and assign appropriate value to it (rather that thinking it’s just another ”activity”)
• How to build rapport with your prospective students and their families by delivering ”unexpected value”
• How to virtually eliminate skepticism with “overwhelming” social proof

Also we’ll share PROVEN successful strategies for overcoming common objections during the enrollment conference, like

• It costs too much
• Why do I have to sign a contract?
• What is he/she wants to quit in 3 months?
• I can’t afford it
• I don’t want to have to force him/her to come to class
• I have to check with his/her dad/mom/etc..etc….
• I want to think it over

I ONLY have space in our meeting room for 6 more attendees.

So, the first 6 folks who call Bob Dunne at NAPMA headquarters are in the room, and we CAN NOT (and will not) open any more spaces.

I typically have the ability to manage my “state” and energy pretty well, but the last few days have been a challenge.

I just returned from our “Financial Power Summit” in New Jersey where nearly 100 smart Martial Arts School owners gathered to collaborate and take their school to the next level.

IMMEDIATELY following the Financial Power Summit, I hopped on a plane (in fact, my flight was cancelled so I had to catch a flight 3 hours early….what a scramble to get there!) and traveled to Las Vegas for a gathering of more than 200 of the TOP Dance, Gymnastics, Cheerleading, and Swim school owners in the nation.

I’ve always valued the opportunity to “compare” what’s working and what’s not, in our industry, and outside our industry, and this last week was OF IMMENSE VALUE to me and will be to our
members and “followers”.

I’ve been RAVENOUSLY studying businesses “similar” to ours for MANY years, and studying the habits, behavior, and strategies of the TOP 10%’ers.

This last week reinforced for me how Universal the “habits” of successful people are.

At our Financial Power Summit coming up on MAY 21st in Chicago I’ll outline the 11 FUNDAMENTAL strategies and habits the owners of the TOP 10% of our industry’s school owners ALL
Have in common!

===>>CLICK HERE TO RESERVE YOUR SEAT!<<===

We’re only coming to the Chicago area ONCE this year, you you won’t want to miss this session!!

===>>CLICK HERE TO RESERVE YOUR SEAT!<<===

Yours for Success!

Toby Milroy
Chief Operating Officer
NAPMA – National Association of Professional Martial Artists
TobyMilroy@NAPMA.com

It’s EXTREMELY easy to WASTE A TON OF TIME on facebook, four square, linked in, myspace, twitter, beebo or any of a thousand other social networks.

Typically, my recommendation had been to STAY AWAY, and spend the same amount of time getting “belly to belly” with more prospects.

However, we’re been vigorously testing social media strategies for years, and have found a few strategies that are producing good
results (and in some cases GREAT results) for very LITTLE time invested.

As you may know, we’re hosting several 1 day group sessions where we’ll be revealing a BUNCH of cool, innovative, FREE strategies
to attract new students to your school, most of which take FAR MORE time to explain than we have here, BUT I wanted to give you a couple ”Examples” of what’s been working in the “new media”!

==================================================
To register for one of these VALUABLE sessions, click the link below:

==>http://napmaseminar.com<==

==================================================

So, how do you make these social networks “productive” without allowing it to suck up all your free time?

Strategy #1: “New Student – Friends”

If you’re students are “on” facebook, then it’s a good bet that a BUNCH of their friends (and family) are “on” facebook. (That’s the whole point)

So it’s useful to be “friends” with all your students on facebook. For new students, just ask them if they are on facebook after you enroll them, for current students, have a contest where the first 50 people to “Friend” you get a FREE “thing” (private lesson, t-shirt, or some other such “bonus” that would motivate them to get in the game!)

Strategy #2: “Tagging”

Obviously “friending” your students when they enroll is quick and easy, and you can keep them in the loop, but how does that help you get “new” students??

Well, if you “tag” the student with a post from your status update, that will push YOUR message out to THEIR wall for all their friends to see!

This is a GREAT outlet for promoting community outreach events (ie. special seminars, children’s confidence course, anti abduction class etc…), you can get these types of posts to go “viral”, and get passed around between your friends’ friends (and families)

We’ll get into all the details, and show you how to implement these (and 4 MORE) useful “Social Media” strategies at our one day “Financial Power Summit” coming to a city near you!!

I’ve got a BIG BAG OF TRICKS and I’m excited to walk you through them in living color!

==================================================
To register for one of these VALUABLE sessions, click the link below:

==>http://napmaseminar.com<==

==================================================

Far too many business owners limit their vision of success to the point that it becomes a self-fulfilling prophecy. Using outdated and restrictive business models, many school owners fail to reach their fullest potential financially within their community. NAPMA is bringing a dream team of super-performers to locations around the country to show our members what they really can accomplish with the right information and support.

This summit will teach you how to work on your business rather than work in your business by adopting the attitudes and management skills of the super successful. This isn’t another workshop from a guy who has run one school and now wants to tell you how to add a few more students every month. The five outstanding presenters will show you how to reach down into the depths of your true potential and pull out more than you ever dreamed was possible. Learn how to manage and grow your business the way that top-tier achievers and industry pioneers do it. If your school is already at the level of 150 to 400 students, learn the more advanced concepts of how to systematize your marketing and sales for more results and more students. Perhaps you would like to learn innovative marketing strategies that are working in today’s economy that no one else in the industry is doing. If you have one location that’s very successful, learn how to build on this success for multiple locations. Because our members often have difficulty taking several days to travel to an event, we are bringing the event to you. Join us in one of five metro-area locations for this one-day, high-intensity program from people who know what they are talking about. We’re presenting at very convenient airport hotels to reduce your travel time even further. If you need to fly in, you can ride across the street. No need for rental cars.

There are three ways to grow a martial arts school: acquire more customers, increase your effectiveness in enrolling prospects and increase the value of the service so your students want to upgrade and stay in the program.

How the Top Multi-Millionaires Do It There are three ways to grow a martial arts school. When you understand what they are, you’re empowered to take your business to whatever level you want to go. Those three areas are: acquire more customers, increase your effectiveness in enrolling prospects and increase the value of the service so your students want to upgrade and stay in the program. What the super-successful school owners know, and what we are going to teach you at the Summit, is how to use those three components of growing a school the way the top performers use them.

We’re going show you how to evaluate your marketing activity the way the most successful martial arts marketers do it. You will walk away at the end of the day knowing what marketing activities are working in your business and which ones aren’t. You’ll also know exactly how to improve your performance. Martial arts school operators don’t want to perceive themselves as being salesmen and are often uncomfortable with the process. What the super-performers among us know is that if you start sounding like a salesman, you’re doing something wrong and chasing business away. You’ll exit the Financial Power Summit knowing exactly how to build an introductory process that doesn’t seem like a sales process and still effectively enrolls 85 percent or more of the prospects that enter your door.

FOR MORE DETAILED INFORMATION AND REGISTRATION
VISIT OFFICIAL SUMMIT PAGE:
NAPMAseminar.com

The third component of fundamental school operations is looking at your long-term vision for your school. There are some simple but extremely effective strategies to keeping your students long-term and upgrading the program they have purchased. We’re going to walk through the entire process so you understand how to apply these fundamentals to your business. Mastering the fundamentals will take you from 25 to 100 students to 300 to 500 students.

Stephen Oliver, NAPMA CEO

When you add up the schools he has owned, his franchises and his coaching clients, Stephen Oliver has probably launched more martial arts schools than virtually any other person on the planet. At the Financial Power Summit, he will be offering the extraordinary opportunity to work through the basic business analysis he offers his private coaching clients and franchisees. Through this business analysis process, you’ll be able to get a clear perspective on exactly where your operation is and where the problem areas are. This crystallization of your priorities will allow you to fill the gaps in your business that are holding you back. We’re going to walk every attendee through each and every fundamental component of the martial arts school business.

Many school owners manage their business by their gut. They just have this “feeling” for what needs their attention. This seat-of-your-pants style of management encourages you to overlook the fundamentals of business operations in favor of the latest momentary impulse or crisis. Master Oliver will show you how the martial arts multi-millionaires analyze their businesses. A school is only as successful as your ability to evaluate the fundamentals and where your biggest areas of opportunity are. Once you know exactly what needs your at  tention, we’re going to give you the proven success tools that are working in today’s market to fill those gaps in your operation. Y.K. Kim, Publisher of Martial Arts World The greatest tragedy in the career of a professional martial artist isn’t setting goals that are too high to be obtained, but of setting goals too low that fail to take full advantage of their potential.

Grandmaster Y.K. Kim, author, publisher, producer and motivational speaker, will present the three essential steps to becoming the next martial arts millionaire. By following these secrets to thinking like a visionary, you’ll find the certainty and conviction to accomplish all of your goals. Whatever your current goal, Grandmaster Kim will show step-by-step how to break through and accomplish more with what you want to do with your life.

Grandmaster Y.K. Kim was one of the first Tae Kwon Do instructors in the United States. His career includes founding the large and still growing Amerinational Management Systems and publishing Martial Arts World magazine. Once again he is demonstrating his visionary skills with his current passion of his campaign to include martial arts training as part of a national exercise program. Working with United States senators and representatives, Grandmaster Kim has taken up the fight against childhood obesity and diabetes with his vision for expanding martial arts into every elementary school and secondary school.

If you crently want to expand past one location, if you want to expand past a hundred students, if you want to do something that’s really significant in the community, Grandmaster Kim is the visionary to show you how to get going and how to stay motivated to go the distance. It all starts with what’s in your head. Whatever you believe is possible is what you will accomplish. Learn the secret to expanding what you believe.

FOR MORE DETAILED INFORMATION AND REGISTRATION
VISIT OFFICIAL SUMMIT PAGE:
NAPMAseminar.com

Grandmaster Kim will also discuss wealth-building strategies and how to make the most out of what you earn to build long-term wealth beyond your school. Once you achieve a certain level of success as a school owner and the cash starts flowing, you need the skills to manage your money the way the multimillionaires do. It often happens that an instructor teaches for 30 years and then looks back to see that for all he has earned, he has very little to show for his efforts in measurable wealth. When it’s time for you to retire, make sure you have a strategy in place that will make the most of your lifetime of work. Don’t miss this presentation from the pioneer of martial arts financial services.

Toby Milroy, NAPMA COO

Once you acquire new students, you need to keep them. Otherwise, you are stuck on thekarate school treadmill, replacing what you lose every month. You expend a lot of effort, but your school never grows. At the Financial Power Summit, learn how to get off that treadmill by keeping your students longer.

Most schools suffer a monthly drop rate of 10 to 12 percent. The super- performers know how to manage their schools for a student turnover of no more than 2 percent. Imagine how fast your school would grow if you kept 98 percent of the students you enroll. Milroy will focus on the four fundamental, ironclad truths of retention that you must implement to get off of the treadmill.

Retention for many schools is like a bucket of water with holes. No matter how fast you fill it, the water keeps pouring out. It’s a frustrating experience to have all that money running out the back door, but that doesn’t have to happen.

More importantly, every student that drops is a student that you can’t help anymore. Without these four fundamentals of retention, you’ll continue to lose more students than you can possibly enroll. But accomplish these four things, and it’s entirely possible to keep 98 percent of your students, and everyone wins — both you and the student.

Kirk Pelt, President, Martial Arts World

While you definitely cannot afford to have a staff member log into Facebook seven hours a day, you can use some very effective, nocost techniques to spread the word about your school through the social networks. Join Master Kirk Pelt and learn the most effective way to use the powerful Internet database of social media like Facebook and Twitter. These simple yet very powerful strategies can leverage your time while still impacting the people you are trying to reach.

Schools that have mastered the social media have two or three new students a week referred through Facebook, Twitter and other similar sites. Any new prospect that comes into your pipeline is an opportunity to expand your network.

Social media could be a tremendous waste of time if they are not properly implemented, but if you leverage them appropriately, they can be very powerful. Learn how to accomplish this with the proven strategies the top performers use. Keith Winkle, Multi-location Owner/Operator Keith Winkle, super-successful multi-location owner and master of the art of promotion, will show you how to plan and organize an event that will draw positive attention from your local community and media. Learn how to generate leads and positive press with the power of promotion.

Master Winkle has established himself in the martial arts industry and as a weight loss expert. He’ll show you how to cross-promote outside of the industry to build your reputation and your student population.

We hear stories from school owners who spend weeks planning a public demonstration at a local event only to have little interest and no resulting prospects. Some school owners believe that just announcing the opening of a school will send students flooding through the doors. The power of promotion can substantially add to the success of your school if you know the right strategies to use to invite success to your door. Master Winkle is ready to show you how to make that happen. Register Early to Reserve Your Spot.

The Financial Power Summit is part of NAPMA’s vision for unlocking the full potential of each of our members and to boost the industry to a whole new level of excellence.

We invite you to join us at this can’t-miss event to learn the secret of some of the top producers in our industry. For more information go to NAPMAseminar.com.

NAPMA is proud to co-sponsor this year’s Financial Power Summit with Amerinational Management Systems and Isagenix Nutritional Cleansing System. Isagenix nutritional cleansing and replenishing system has helped hundreds of thousands of people get in the best shape of their lives. A.M.S. has been supporting martial arts schools for 26 years with billing services, custom software products and web strategies.

FOR MORE DETAILED INFORMATION AND REGISTRATION
VISIT OFFICIAL SUMMIT PAGE:
NAPMAseminar.com