Increase Your Student Enrollments

Early Kung Fu Panda 2 Results

As you know, Kung Fu Panda was released last weekend, and LOTS of our NAPMA members are positioned to attract hundreds of new prospective student to their martial arts schools!

I’ve started to receive early reports of their results (below),so if you were participating in this promotion, I’d love to know how it’s going for you in your martial arts school, and see any photos/video etc to share with the group!

Early results coming in from NAPMA’s Kung Fu Panda 2 Promotion:

• NAPMA Member Terry Ham – 200+ Leads Opening Weekend
• MHK National Trainer Jeff Smith in Sterling Virginia – 92 Intros Scheduled by Saturday
• NAPMA Inner Circle Member Robert Blum – 150 Leads on Opening Weekend
• MHK Owner – Sasha Williams in Fresno Ca – 120 Intros on Opening Weekend
• NAPMA Member Joe Ash - 71 leads from the theater and KFP2 party with LOW Theater Attendance!  9 trial enrollments and still have more appointments coming in via follow-up calls.
• NAPMA Inner Circle Member – Jon Metcalf – In 3-4 hours,  13 Leads/ 12 appointments.

PLEASE Send in your results as well!! (TobyMilroy@NAPMA.com)

Could You Be Enrolling More New Students in Your School?

In order to fill your school with plenty of excited new students, you have to master 2 sets of skill.

#1 – Marketing Skills

You have to impact your market with some message that get’s them interested in training with you.

This is a HUGE focus for us in our NAPMA programs. In fact, in many cases we’re able to help school owners generate more traffic, and prospective students into their schools than they previously thought possible. (See the above (early) results from our Kung Fu Panda 2 Promotion)

So much, in fact, that many owners find themselves a bit overwhelmed, and if they don’t have an efficient system for enrolling students (in high volume) can hamstring their growth.

#2 – Communication (Sales) Skills

You MUST have the ability to clearly communicate the VALUE and BENEFITS of training in your program.

Doing a lot of “intros” isn’t enough.

If you’re not ENROLLING 80% (or more) of the students who come into your school for an initial Intro, (meaning the prospective student makes a down payment and makes a written agreement to a course of training over a number of months) developing this skill will be a huge benefit for you!

(Currently, in our franchise locations, we’re collecting a $400 initial investment, and students are agreeing to a 12 month program at $197/month.)

Are you enrolling 80% (or more) of your intros?

If not, and you’d like to improve your enrollment rates, WITHOUT becoming a “used car salesman”…this is for you!

We’ve been planning a small HIGH LEVEL sales, leadership and ethical persuasion training event for a few months now.

This was an “invitation only” training session for our Peak Performer, Inner Circle and Coaching Members. However, I’ve had numerous members contact me on facebook, or by email and let me know that this type of training is EXACTLY what they NEED to take their school to the next level.

Perhaps their staff is getting “lazy” in the intro room, and their sales ratios have slipped.

Or perhaps, with the difficult economy, they have been having trouble handling price objections, or commitment objections smoothly.

So, I spoke to our CEO Stephen Oliver, and persuaded him to allow me to open up a few extra seats for this event for some of our valued NAPMA members.

We don’t intend this event to be a big “conference” like our annual national event (The NAPMA Extreme Success Academy), nor is will it be a “physical” martial art seminar.

This event is ONLY for serious, honest, ethical, hard working school owners who want to dramatically improve their ability to (ethically) enroll more students into their programs.

I’m sure you already know that Stephen Oliver has helped more school owners go from “struggling” to wealthy than ANYONE in (or out of) the martial arts industry….Period.

So I’m really grateful for the chance to open a few extra seats in this event for school owners who are serious about helping us change the world.

This session will hone your staff’s edge, and help them “internalize” the sales process so they don’t “sound” scripted or disingenuous.

Now, PLEASE keep in mind, this is NOT………….

• How to “sell” low service, low priced, low value programs
• How to “sucker” people into signing long term contracts
• How to “say whatever they want to hear” so they’ll enroll in your program
• How to lie to your prospective students just to get the contract signed

This IS…………………

• How to CLEARLY communicate the benefits of your program
• How to empathetically, ethically and honestly handle and overcome virtually ANY objection smoothly, and confidently without being “pushy”
• How to multiply your enrollment results without ANY increase in  marketing expense

This session will cover (in depth)

• PROVEN Effective Intro and Enrollment “Structure” and Systems
• How to get students AND both parents to show up for the Enrollment Conference (Prepared to Enroll)
• How to ensure your prospective students TRULY see the REAL value of your program, and assign appropriate value to it (rather that thinking it’s just another ”activity”)
• How to build rapport with your prospective students and their families by delivering ”unexpected value”
• How to virtually eliminate skepticism with “overwhelming” social proof

Also we’ll share PROVEN successful strategies for overcoming common objections during the enrollment conference, like

• It costs too much
• Why do I have to sign a contract?
• What is he/she wants to quit in 3 months?
• I can’t afford it
• I don’t want to have to force him/her to come to class
• I have to check with his/her dad/mom/etc..etc….
• I want to think it over

I ONLY have space in our meeting room for 6 more attendees.

So, the first 6 folks who call Bob Dunne at NAPMA headquarters are in the room, and we CAN NOT (and will not) open any more spaces.