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Marketing and Business Seminar in a City Near You!

Posted by Toby Milroy - NAPMA C.O.O. in Free Stuff, Martial Arts Business Systems, Martial Arts School Marketing | 11 comments

I’d like to hear your comments!

As you may already know, NAPMA’s CEO Stephen Oliver and I are traveling around the country over the next few months, in order to help school owners put this recession in the rear view mirror!

We’ll be stopping in Dallas (THIS Saturday), New Jersey, Chicago, DC and LA.
=====>> DETAILS HERE <<=====

Through this economic crisis, we’ve been testing new marketing strategies, tweaking student retention systems, and streamlining business systems in school all over the world, and we’ve learned some pretty important lessons along the way!

So we’re hosting these 1 Day business sessions to pass on these strategies so you can learn from thousands of other school owners’ experience, and of course, tap into the experience and skills of several of the nations top operators.
=====>> DETAILS HERE <<=====

Here is where I’d like your comments:
We have a pretty full agenda for our sessions BUT I wanted to make sure that these sessions are of IMMENSE value to our attendees, so I’d like you to let me know, what is the #1 biggest challenge for for you in growing your school in today’s market?

11 comments

John Stewart / March 7, 2011

I have 160 students, and in the first year of doing an after school pickup program which has been more successful then I anticipated. My question is, when is too soon to expand, or too late to expand? I am pretty close to busting at the seams, however am afraid of paying extra for more space in this economy when the potential of losing students is there. I really need about 5,000 sqft more, but I am just afraid to take it to the next level.

Reply
John Stewart / March 7, 2011

one other question. Summer is always the slowest time of year for us. We offer summer camps, but July always seems to see a significant decline in customers, and revenue. What else can I do? We don’t have contracts, because our biggest competitors have contracts and we want to be different.

Reply
Gary B. Douglass / March 7, 2011

My biggest challenge is getting new students and retaining the old ones, with most students I have no problem retaining them, it’s getting the new ones that I find hard to do, I have put out fliers, advertised, offered free classes, reduced my monthly fees, but due to the ecomony in Michigan especially, people complain about the money

Reply
Wesley Hall / March 7, 2011

Sales pitch, I need to here good sales pitch’s. I have about 380 students, so I can sell lessons, but I can be better, way better. My price is $45 a month to $189 a month, so price does not matter, as I have a 13 clubs, some have waiting lists to get into. When price is an issue, I can bring the price down, by shifting them to another club, or give them bare bones classes, but still some people do not see the value, and will not sign up, yet others put $643.00 down and pay $174.25 a month (2 kids). I say it’s my sales pitch, so let me know what works for other people! And or tell me what I might be doing wrong?

Reply
- Toby Milroy - NAPMA C.O.O. / March 8, 2011
  
  Hey Wes,
  Thanks for the question!
  
  So you need a smoother “presentation” process.
  
  We’ll definitely spend some time on that in these sessions.
  
  We’re ALSO going to be doing a special HIGH LEVEL “Leadership, and Ethical Persuasion” “bootcamp” in a few months.
  VERY high level!
  
  I’ll keep you in the loop, and let you know if/when we decide to open it up to members.
  
  Reply
Michael Windsor / March 7, 2011

Thanks for asking!
I’m struggling with keeping my staff (instructors) motivated.
I keep finding my instructors teaching the same warm ups over and over, and teaching the forms the EXACT same way over and over.
I can see the students’ eyes glaze over…and I know that they deserve more from my team.
How can I keep them from getting ‘stale’?

Thanks!

Reply
- Toby Milroy - NAPMA C.O.O. / March 8, 2011
  
  Michael,
  Thanks for the comment!
  
  You should also check out our “Virtual Classroom”.
  It’s part of all our membership programs.
  
  GREAT way to keep you staff motivated, and their creativity flowing!
  
  Click this link for more info!
  
  http://napma.com/free-stuff/energizing-the-classroom/keeping-the-classroom-fresh-and-exciting-made-easy/
  
  Reply
Riley McIlwain / March 8, 2011

I am having trouble with our Referral Program. Our price this session is an iPod Shuffle and I have only ONE person entered to win it. The rules are as follows: Bring in a Friend receive one ticket, Friend Joins 30 Day VIP Program receive 3 tickets and if the friend joins you get 5 tickets. I feel this system is easy effortless. Should it be though? I have the board displayed with the price right on the front desk so EVERYONE can see it and it is also in the News and Announcements EVERY class.

Any suggestions would be helpful…

Reply
JR / March 9, 2011

I am working from three different locations right now, none of which are mine. Whereas the three are growning I want to open my very own location where I can be the owner. So will your seminar address how to start from scratch? One challenge: No startup money, no transferring students from the other locations, no building, no nothing. How do you start a martial arts business from absolute zero?

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Scharla Chatterton / March 13, 2011

I would like to make your seminar but have a schedule conflict with the one that is nearest me.

Is there any chance that after the scheduled stops are done, that the seminar will be available online for those that missed or could not attend?

Please advise.

Thank you

Reply
Dawn Sardinas / April 20, 2011

I have registered for the Summit in NJ and I’m a NYer with no car. Is anyone headed that way that could offer me a ride? I’d greatly appreciate it! Thanks!

Reply

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Joe Corley, President, Joe Corley Karate

“Stephen Oliver is one of those highly competent, hard working, visionary people who can literally make things happen by bringing all the resources he has to a project and by inspiring those around him to work synergistically in the effort. He consistently sees what is possible and works tirelessly for powerful results.”

Kyoshi Terry Bryan President www.warriorwiz.com

“Stephen was my mentor in the late 80's and helped me take a brand new martial art school and helped me enroll 180 students in 90 days and open 4 schools and gross over $1,000,000.00 in 18 months, and that was back when a million dollars was real money.:)"

Tommy Lee East Coast Martial Arts, SBSS Success Systems

"I would personally recommend this Bootcamp to anyone and everyone interested. I’m so impressed with your program that you may give out my number if anyone needs a testimonial to make them come to your next event."

Jhoon Rhee, Father of American Tae Kwon Do

"My Student, Stephen Oliver is the new generation of leaders in the Martial Arts Industry. It’s important to me to have him on my Team to really continue developing my business."

Keith Hafner Most Profitable Single School Operator in the United States EFC Hall of Fame

“When it comes to combining Martial Art marketing genius with the latest technologies. Stephen Oliver is the proven authority. Whether you are "technology-handicapped", like me, or have a strong technology back-ground….. you need this program!

Dave Kovar, CTO, Kovars Satori Academy

“Stephen Oliver knows the martial arts profession as well as anyone. He brings with him an amazing intellect and a unique perspective honed from years in the trenches.”

Tim Kovar

"I learned a tremendous amount at Stephen Oliver’s Ultimate Martial Arts Marketing Bootcamp. I highly encourage you to attend, have a great time, mastermind with some of the best minds in the industry — be challenged to take your school to the next level. By the way, you might just end up being a millionaire"

Rick Bell Author and Speaker

"Stephen Oliver is without a doubt one of the most educated martial arts businessmen in America, but that’s not the reason I endorse his seminar. What makes Stephen Oliver’s marketing seminar the best I've seen is his ability to identify and simplify the critical success factors involved in running a martial arts school, and to teach average school owners who don’t have an MBA, or even a college degree, how to do exactly what he and other millionaire school owners have done to become rich. Stephen Oliver knows how to make a lot of money teaching martial arts, and school owners can make a fortune doing what he says."

Karl Mecklenburg 6 time NFL Pro and 3 Time Super Bowler Author: "The Heart of the Student Athlete"

“When you can team with other martial arts school owners in NAPMA, your professional association, and have great leadership from someone like Stephen Oliver, then you will have the opportunity to grow personally and professionally much more than you could just by yourself,”

Sean P. Kirby National Sales Director ASF International

"We were truly impressed by the caliber of speakers and the quality of “real-life-scenario” topics presented at your last boot camp. You bring a fresh perspective that simplifies the business of Martial Arts while providing the essential business tools school owners need to succeed in their market. Any school owner who wants to make an impact in their market and increase revenue will benefit from your innovative approach, relaxed atmosphere and powerful seminars – packed with the latest marketing ideas and business tips from the industry’s top school owners. We are looking forward to participating at your next camp."

Kyoshi S. LaVallee Multi School Millionaire USA Black Belt Academy, Ft. Lauderdale, FL

If You Get One Good Idea, Then It's Paid For Itself, AND You Have the Knowledge FOREVER! "That's the way I look at just about any educational investment. Most of the top producers, and not just those in the martial arts, but in all other fields, are likely to be alloting a certain portion of their income to education and training. The NAPMA program is a great school building tool! I think it's so important that we're able to pass a NAPMA education to younger students and staff members. I also view my membership in NAPMA as an opportunity to give hack to the martial arts."