Attracting More New Students

I’ve been in the arts since 1969, a school owner beginning in 1974, a key member of the Jhoon Rhee Institute Staff, then an internationally recognized multi-school owner since starting Mile High Karate in 1983. During that time I was a World-Tour NASKA promoter for 10 years.

An EFC Board Member for close to 20 years.  And, an internationally recognized consultant to the top 10% of our industry having THOROUGHLY studied the “best practices” of THE top school operators in the world while developing my own hyper-successful multi-school operation.

I tell you this NOT to “impress” you, but to impress upon you, that YOU have EVERY opportunity to build the martial arts school business of your dreams REGARDLESS of your current rank, style, or lineage.

Whether you’ve been in business for 2 months or 20 years, are a 9th degree black belt, or earned your black belt yesterday, YOU have the SAME opportunity that I had…..well….actually, you have MUCH, MUCH, MUCH more opportunity than I did!

You have the ability to start with a HUGE leg-up.  And, jump to the top of our industry.

“Stephen Oliver knows the martial arts profession as well as anyone. He brings with him an amazing intellect and a unique perspective honed from years in the trenches.”
Dave Kovar, CTO, Kovars Satori Academy

If you haven’t had the success that you want from owning a martial a martial arts school, or, if you’ve done well but are ready to take the next step to join the top 5%, then — just maybe — it’s time for you to take the ultimate opportunity to Master YOUR Martial Arts Business – not just your art.

See…..in 1974 (when I first started operating schools) NO-ONE had blazed the trail, and put together a COMPLETE blueprint to follow, I was lucky enough to “stand of the shoulder’s of giants” learning from friends and mentors such as Jhoon Rhee, Nick Cokinos, Jeff Smith, Pat Burleson and others… However, the COMPLETE Package of strategies and tools just wasn’t available as we’ve put it together for you.

Since starting my chain of schools in Denver, I have spent MILLIONS of dollars experimenting, testing, FAILING,  then succeeding in a big way.  At every step, learning “the hard way”.  Along the way, I’ve been lucky enough to be mentored by some of the top people in our industry and to have become friends with just about every Millionaire School operator in the country.

My friends such as Steve LaVallee, Jeff Smith, Joe Corley, Keith Hafner, Dave & Tim Kovar, Bill Clark and many others have helped over the years put together systems and processes that will “blow you away.”   (see an enclosed note from Keith Hafner & Jeff Smith in this package)

My Student, Stephen Oliver is the new generation of leaders in the Martial Arts Industry. It’s important to me to have him on my Team to really continue developing my business.
Grandmaster Jhoon Rhee, Father of American Tae Kwon Do

We’ve exchanged ideas, cross tested ideas, and shared results for close to 30 years to arrive at the tools and techniques that I’m willing to share with you…. Really for a minimal investment.

One of the biggest advantages that you as a NAPMA member have over your competition, is that you will be  “plugged into” THE INDUSTRY’S MOST SUCCESSFUL MARTIAL ARTS INSTRUCTORS AND Martial Arts Marketers on the Planet!

Attracting enough new students to your school is a FUNDAMENTAL skill that we will teach you to MASTER. (You’ll feel as competent and confident as you do with your sidekick, and rest easy knowing that you can, at will, create a virtual flood of new students streaming through your front door, ready, willing, and able to enroll.)

As a NAPMA member, we create more marketing campaigns and material that you’ll EVER need, FOR YOU – and we do it for a fraction…and I do mean a fraction…of what it would cost you to do it yourself.  More importantly, we give you tools and systems TESTED IN THE REAL World – Now.

That work in today’s market for other wildly successful school owners.

• No Cost, and Low Cost Community Marketing
• Internal Referral Systems
• Attracting FREE Public Relations and Publicity
• Mastering “Business to Business” Marketing
• Direct Mail Marketing
• Internet Marketing – Websites
• Internet Marketing – EMail Marketing
• Internet Marketing – Social Media Marketing
• Mass Media Marketing – Newspaper
• Mass Media Marketing – Television
• Mass Media Marketing – Radio

Thanks to NAPMA, you’ll save a fortune on marketing and creating new students.

I remember when I really learned my lesson on this point.  With a strong six figure advertising budget each year I was constantly looking for new and better ways to create traffic for my schools.  My “number” Each and Every Month was 120 – for years.  Meaning I had to create 120 new enrollments every month to be on target with 5 schools.  Each month, each year – 1,400+ new students per year.

Anyway, back to the story.  At one time I hired a big local ad agency.  Their professional artists, copywriters, media buyers, account representatives, fancy offices in “lodo” (lower downtown.)   We produced new TV commercials, bought air time, created pretty newspaper ads, including even a major campaign to go along with one of the movie promotions that we did (I think it was Karate Kid III.)

Well after spending many Thousands of Dollars with the fancy agency my results went WAY down.

It was when I was working on my Master’s Degree and remember talking about my quandary with the genius, Ph.D. director of the program:  Ron Gist.  One day I laid out all of the various ads that I’d used.  Some that I’d created in the basement of my Condo building while still living in Washington, D.C., others that I had created in the later 80’s or early 90’s, and the ads created by my expensive and fancy agency.   Next I asked him which he liked better.

Well, he paused to consider then said…..”which one pulled better?”

When I pointed to the ad that I had created after having enrolled 4,500 or so new students… without skipping a beat he said:  “I love that one.”

What’s the lesson?

You really need someone with lots of REAL World Experience – NOW – in generating enrollment for martial arts schools.

That’s ultimately what I bring to the table – over and above essentially anyone else in Martial Arts.

So, what does it mean when you finally begin to receive your marketing from NAPMA?

• No more wasted time (The most important thing)
• No more huge, front-end marketing expenses
• No more struggling to write creative headlines and come up with compelling copy
• No more racking your brains to figure out how to use complicated software like Publisher and Photoshop
• No more playing amateur photographer
• No more worrying about where your next lead is going to come from

And, Really – All that Matters: MORE NEW STUDENTS THAN YOU CAN PROBABLY HANDLE!

The minute you become part of the NAPMA family…you’ll never have to jack around with unproven marketing again. NO MORE HASSLES. Instead, you’ll have plenty more time to do what you do best and enjoy doing most…TEACHING MARTIAL ARTS! That’s where you should be investing your time, anyway. I’m sure you’d agree.

Let’s get started helping you create the Martial Arts Business of YOUR DREAMS, Right Now!

Click the button below, get registered for the NAPMA “Maximum Impact” program, and get ready to create the business, the lifestyle, and the future you envision for yourself!