Why can some schools command $179.00 to $359.00 per month for tuition and have their students thank them for it, while other’s struggle to convince their clients that their program is worth $79 per month?

The answer is simple!
Kicking and Punching alone is “worth” very little, but Character Development and Success Skills are PRICELESS!

Dear Martial Arts Professional,

            Today’s market demands a MUCH more sophisticated product that the “bloody nose” days of the 70’s and early 80’s.

            Parents and students alike, NEED to learn more than just kicking and punching. They need to learn HOW to be successful. Not just in Martial Arts, but in school, at home and in life.

            We have the unique opportunity to help our students develop these essential “Success Skills” through our martial arts programs! Earning a Black Belt is a SUCCESS PROCESS. As Black Belts we are MASTERS of the success process. We are masters at breaking down very difficult long term goals into attainable short term goals. Most notably by utilizing a rank system.

            We also learn to push ourselves beyond our limitations, we learn to be focused, we learn to be humble, we learn to be confident, we learn self-control, and through all of this, we BECOME Successful Black Belts.

This is what parents really want for their children….Right? (Wouldn’t you??)

So, why is it that some schools struggle to enroll students in their programs, and others get referral after referral, new student after new student, and can build VERY SUCCESSFUL business?

It’s simple, the student and especially parent SEE THE VALUE in their program!

Well, I have some EXCITING news for you!!!

We have partnered with ZIG ZIGLAR the Master of Motivation himself, to bring to the Martial Arts Industry, a remarkable opportunity!

The I-CAN Character Building Curriculum!

NAPMA - Zig Ziglar's I Can ProgramsNAPMA - Zig Ziglar's I Can Programs

This is your chance to grow your bottom line TREMENDOUSLY, by focusing on the WHOLE person, and not just the physical person!
           
And best of all, there is no need to Re-Create the wheel, with this “Plug and Play” Character Development Program!

Developed by Zig Ziglar, the master of motivation, the I CAN Program is a comprehensive character-building curriculum for your students—parents and your community will recognize it as an "added value" that makes your school unique.

You'll enroll more students easier and improve retention, with the I CAN Program. It's already being used in academics schools across America, exciting thousands of students, parents and educators, with its lessons in the ABC's of life: Attitude, Behavior and Character.

• The I CAN Beginner Curriculum (Grades K - 5)
This curriculum presents innovative ideas and positive motivational themes that are age-appropriate, combining learning with fun, as students prepare for greater challenges and successes. The contents easily integrate with any martial arts environment. (492 pages)

• The I CAN Achiever Curriculum (Grades 6 -12)

Help your students to help themselves, with the dynamic and effective materials in this program. Older students learn self-development, coupled with discipline and responsibility, and the proper path to maturity and their adult roles. The six segments include extensive teacher’s notes, tips, procedures, a bonus section and much more. (370 pages)

The FACTS Speak For Themselves:

A study was conducted in South Texas where I CAN was initiated for one trial semester to serve as a baseline for further study. Both pre- and post-tests were conducted with 1,500 students of various ethnic backgrounds in 5-8th grades. Below is a sample of the results:

Question

Pre-Test (Agree)

Post-Test (Agree)

Point Change

Percent Improvement

1. My friends can change or influence the way I act or behave.

13.4%

54.7%

+41.3

+208.2%

2. Helping others in my daily life helps me.

41.8%

68.2%

+27.1

+65.9%

3. I should prepare for a job interview.

12.4%

75.2%

+62.8

+406.5%

4. Goals are reached by luck.

53.7%

23.1%

+30.6

+132.4%

MORE FACTUAL SUPPORT FOR THE I CAN CURRICULUM:

A study conducted with 1,002 8th grade students in Sidney, Ohio who completed an eighteen-week I CAN course consisting of 89 sessions indicated the following:


66.4% feel they are more kind and helpful to others

43.2% report arguing and fighting less

72.4% report an understanding that among drug users, smoking cigarettes is almost always a step leading to drug use

59.7% report making better choices/decisions

Next to parents, teachers are the greatest, most influential role models in the lives of children. And as Martial Arts Instructors, we are uniquely positioned to make a tremendous impact on our students lives through this monumental program!

I-CAN

Two powerful words that inspire our confidence serve as a testament to our determination to succeed... And reflect a desire to be our very best!

The Curriculum That is CHANGING the Very Foundation of Our Educational System...

That's why thousands of educators, students and parents across America are excited about the I CAN program.

Through I CAN, they're not only learning the ABC’s of education, but more importantly, the ABC's of life - Attitude, Behavior, and Character. These are the fundamentals that enable individuals to achieve their fullest potential and bring out the best in others.

The I CAN program is based on the foundational principles of honesty, integrity, character, trust, loyalty and love - principles upon which successful lives are built. Once this solid foundation is established, individuals develop a positive attitude and self-image, as well as strong, healthy relationships with others.

Even more important, they are empowered to achieve their life's goals and desires. Health, happiness, prosperity, peace and security are dreams transformed into everyday realities.
Isn't that what we all want?

Especially for today's youth? The I CAN program is committed to developing the positive attitudes which will help our nation's young people be successful in their personal and academic endeavors now and professionally in the future.

The I-Can program has EVERYTHING you need to give your parents what they are DESPERATELY SEEKING for their children!

This REVOLUTIONARY program, will give you the “Step by Step” curriculum that will have your students and parents clamoring for more!

In this Program, you’ll find complete outlines and specific “benefit” focused activities for your students covering these following IMPACTFUL topics:

    1. Foundations

    2. Attitude

    3. Self Image

    4. Relationships

    5. Goals

    6. Work

    7. Patriotism

In each of these topics, you’ll have at your finger tips a HUGE collection of Stimulating class and “homework” activities that your students will LOVE, and their parents will THANK YOU for! You’ll also have a systematic outline for in class discussions for your staff or instructors to use. And of course, all the content is categorized for age appropriateness.

The I CAN Beginner Curriculum
(Grades K - 5)
A Flexible, easy-to-use format, innovative ideas and positive motivational themes combine to make the I CAN curriculum a welcome asset to any classroom. The curriculum contains many options for adaptation, allowing for modification as needed.

The I CAN Achiever Curriculum
(Grades 6 -12)
Like the K-5 curriculum, this program is an effective " hands on" tool to help students help themselves. This dynamic curriculum is designed to take the teacher through the entire six segments with extensive teacher's notes, tips, procedures to follow, bonus section and more.

 

I Can Success Stories

Dear Mr. Alexander,

I was so delighted to hear from you. I am looking forward to hearing and seeing you again at our school in October. I am so proud that we will begin a fourth year of the I CAN curriculum. I was thrilled to stand before our school board, which runs the 12th largest school system in the United States, and with my principal accept this honor. This coming week our school will take the Stanford Achievement Test (SAT9). As I was thinking about the upcoming week, I know our schools will again be an academic success story. Just to show you how confident I am, please take a moment and read about our successes with the Stanford Achievement Test.

In 1996, at the end of my schools' first year completing the I CAN curriculum, my school had a 12 percentage point increase in our school-wide reading score on the SAT. During the second year (1997) using the I CAN curriculum, our school increased 20% points in our school-wide reading SAT score. I also did some research in other areas of our school and discovered a 4% point increase in our state writing test scores, and our school had a 11% point increase in our school-wide SAT mathematics score. I know that standardized scores are important, but let me brag on other aspects of our I CAN school. As the last year of a junior high school (1996) we were the District's football champions. We had our first yearbook in the 34 year history of our school. We had over 90% of our students in clubs. This was a 60% increase in club involvement for our school. This was the year that over 80% of our teachers knew that they would not be able to stay at our school, but the I CAN curriculum gave them the confidence and the self-esteem to lead a multicultural, poor, inner-city school to the top. We were featured on a major TV news program as a "SUPER SCHOOL." Now we are in our second year as a middle school with a new faculty who teach half in a traditional school and half in an environmental magnet school.

Other schools in our district with similar divisions are having major problems, but not our school. Recently a county visitor asked to have a major retreat at our school because she said, "I feel a spiritual presence at your school." I know what she means. You can visit our school to see our I CAN intramural banners, to read our displayed I CAN students' and teachers' poetry, to watch our I CAN TV morning show, or take part in one of our I CAN contests or to just walk down the nature trail and stop a minute by our I CAN butterfly garden. Our teachers, our students, and our administration have the I CAN attitude, and we know we are making a difference. Finally, let me say, "thank you for coming back to our school." You and the I CAN curriculum do make a difference in our students' and our teachers' lives.

Sincerely





Charlene Garrett
Reading Resource Specialist
212 13th Street NW Ruskin, Florida 33570


I Can Success Stories

Dear Bob,

Ten years ago, I wrote you a letter, expressing my delight and enthusiasm for a new program that I was spearheading for the public schools in Hillsborough County, Florida. It is called "Project I CAN," and is based on the "I CAN" curriculum created by motivational trainer Zig Ziglar, and implemented through your expert instruction.

It is truly one of life's sweetest blessings when you can set a goal and see it being realized. So is the case with "Project I CAN." Needless to say, we are not looking for "end" results. This is a project in progress.

I would, however, like to share with you some of our experiences to date.

The business community has truly "bought into" investing in our youth. They realize that it is truly a win win situation. If our kids are exposed to building their lives on a solid moral foundation, if they are shown how to set and achieve goals, if they realize the importance of relationships, they make much better employees or employers! Through job mentoring, job shadowing, in kind donations and $300,000 in cash donations, over the past 10 years, the business community annually see their return on their investment, at our annual recognition dinner where students from the "I CAN" program stand up and witness what "I CAN" has meant to them.

To date, 4,000 students have experienced "Project I CAN." We continue to see improved school spirit, renewed enthusiasm for teaching, and an overall "I CAN" attitude among teachers and students alike.

We have established scholarship funds and have awarded 11 scholarships to date. This enables these students a full 4 year scholarship, providing they stay in school, stay crime free, drug free and maintain good grades.

So you can see that when Hillsborough County adopted the "I CAN" philosophy, we proved "We Can" do it!

I will be forever grateful for your guidance, inspiration, and help making "I CAN" a reality for our kids. Respectfully,

Respectfully,





Dr. Angela T. Rasmussen
"Project I CAN" Founder



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