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7th Annual International Martial Arts Weekend - Meet and Greet Rob Colasanti, NAPMA President, and other NAPMA staff, January 5 - 7, 2007, Atlantic City, New Jersey
Click here for more information and to register.
A Conference On ADHD & Asberger's Syndrome: Strategies & Methods for Success at Home & School, January 10, 2007, Cuyahoga Falls, Ohio
Click here for more information and to register.
2007 Martial Arts SuperShow, July 5, 6 and 7, at the MGM Grand in Las Vegas
Click here for more information and to register.
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| Continuing Education |
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What to Do When You Desperately Need to Make the Phone Ring
For whatever reasons, it is not unusual for many instructors and school owners to find themselves in what they perceive as a desperate situation: their marketing and advertising are not attracting prospects, thus the phone is not ringing with their calls and new students and revenue are not walking through the front door.
Being frozen into inaction because you feel desperate is not the answer, taking action is. This report presents the steps you can take to mobilize your staff and students and focus your abilities and assets to generate a renewed interest in your school and its training by the citizens —and the media—of your community.
In other words, don’t just sit there and hope something will happen—Make it happen!
Click here to read this strategic report.
How to Build the Martial Arts School of Your Dreams
NAPMA President Rob Colasanti's updated book.
Formerly What I've Learned, the updated book is 81 chapters of Mr. Colasanti's insight, strategic thinking and honest advice to help any instructor grow a successful and prosperous martial arts school of any art or style.
Writing on a wide range of topics, Mr. Colasanti guides instructors through personal and professional development; staff training; leadership skills; student and parent relationship building; sales and marketing strategies and tactics; retention tips; general management; and business philosophies, perspectives and best practices.
Many of the ideas and practical information in How To Build the Martial Arts School of Your Dreams, are based on Mr. Colasanti's developing role as a major leader in the industry and the input and experience of hundreds of instructors and school owners from whom he has learned what really happens and works in many kinds of successful schools.
Members: $24.95
Non-members: $24.95
Click here to the NAPMA Web site Pro Shop and order your copy today,
or call a NAPMA representative at
1-800-973-6734.
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| Quote of the Month |
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The moment you let avoiding failure become your motivator, you’re down the path of inactivity.
Roberto Goizueta, Coca-Cola CEO
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| Product of the Month |
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The “Way of” Training Programs
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Each of NAPMA’s four “Way of” Training Programs focuses on an important element in the operations of a highly successful school. These programs were developed and are presented by Tom Callos, one of the industry’s most respected consultants
• The “Way of” the Phone – Teaches the parts of the phone call and how to control calls with personality and communication skills.
• The “Way of” the Introductory Lesson – Teaches how to introduce prospects to the benefits of the martial arts to maximize retention and upgrades.
• The “Way of” the Enrollment – Teaches how to practice and conduct a powerful enrollment conference that boosts enrollments.
• The “Way of” the Renewal – Teaches how to develop a Black Belt Club program, select candidates and retain more advanced students.
Each “Way of” Program includes an instructional DVD as well as other support materials: manuals, samples, workbooks and tests.
Set of four programs
Member’s price: $199
Non-Member’s price: $299
NAPMA members receive an additional 10% discount.
(Maximum Impact member discount of 25%)
Single programs
Member’s price: $79
Non-Member’s price: $99
Offer good until February 28, 2007
To Order Call:
1-800-973-6734 or
email: info@napma.com |
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NAPMA NEWS |
December 2006 |
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NAPMA Launches the Maximum Impact Membership: All You Need to Grow Your School!
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Rob Colasanti, NAPMA president, announces the launch of Maximum Impact, a new NAPMA membership. Maximum Impact includes both the educational and marketing tactics of the monthly Professional Package and the advanced business, sales and marketing strategies of the bi-monthly NAPMA Squared Package, for just $199 per month (plus shipping).
“Not only will new members save $600 a year, compared to the current combined price of a standard NAPMA and NAPMA Squared membership, but also will receive a bonus package, worth more than $2,500,” said Colasanti.
The Century gift certificate is redeemable for uniforms, belts and sparring gear worth $500 in wholesale value. A school owner can easily double the value of his $500 Century order when he sells the inventory at retail in his pro shop. The $1,000+ that he generates will cover a significant portion of the cost of a Maximum Impact membership. In fact, it could equal one year of a standard NAPMA membership ($1,200 plus shipping), making the NAPMA Squared packages and all other member benefits, educational materials and bonus items FREE.
“The time was right to create a new membership that provides members with the opportunity to benefit from both NAPMA’s monthly Professional Package and bi-monthly NAPMA Squared Package,” said Colasanti.
“Once you understand the underlying strategies of NAPMA Squared, you can use the tactics in every Professional Package more effectively and efficiently, which, in turn, will maximize your enrollments, your retention, the professional training of your staff and your prosperity,” added Colasanti.
Highlights of Maximum Impact membership benefits and bonus package
• Maximum Impact Packages - Receive the monthly NAPMA Professional Package and the bi-monthly NAPMA Squared Packages for onr low prices.
• $500 Century Gift Certificate – Sent to every Maximum Impact member after 12 continuous months of membership (applies to Century uniforms, belts and sparring gear only).
• Rob Colasanti Continuing Education Package – A $550 Value
• Stephen Oliver Educational Package - $1,497 Value
• 25% Discount on selected NAPMA educational products.
• All current and future Maximum Impact membership benefits
Contact a NAPMA representative at 1-800-973-6734 for all the details or visit napma.com and click on the Maximum Impact logo on the Home Page.
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INSIDE THE FEBRUARY NAPMA PACKAGE |
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Kick It Into A Higher Gear! |
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This is a preview of the February Professional package received by NAPMA member schools in 22 countries for just $99. There is simply no better return on your investment than a NAPMA membership.
Your February 2007 NAPMA package features the following professionally designed marketing materials:
Marketing Campaign #1 (Children): Martial Arts…Your Perfect Parenting Partner!
• Print media ad in a variety of sizes
• A full-page flyer
• A direct advertising bag flyer
• A postcard campaign
Special Valentine’s Day Guest Passes
• Four guest passes, featuring the Little Ninjas characters (Panda, Raccoon and Cat) and Valentine Day’s sayings.
Poster
• The Three Rules of Concentration
Bonus Materials
• Adult market ad in a variety of sizes and a full-page flyer
• Date Rape information flyer and press release |
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NAPMA NOW Reports: Improving Your School’s Today for a Successful Tomorrow |
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1. NAPMA member and first-time contributor Chris Millares has authored a Black Belt Management Report that includes both action and motivation to drive you toward your goals, your vision. “A New Year: Taking Action Toward Vision” provides action in the form of a four-step process that can help you improve the professionalism and performance of your school, students, staff—AND you.
2. The fourth installment of NAPMA’s Edge Mixed Martial Arts Program is The Stand-Up Game: Leg Kicks, which is the featured segment on the NAPMA Innovations DVD. There are four action-packed leg-kick drills in this month’s lesson. All of them will generate more excitement in your classroom and more focus on the benefits of mixed martial arts.
3. In this month’s G.O.L.D. Team Leadership Report, “The 7-Day Leadership Team Challenge,” Tom Callos asks you and your leadership team to be examples of excellence for your students, not just as teachers, but also as students. When you demonstrate your willingness to face this challenge and succeed, it will be obvious to your students that you want them both “to do as I say” and “do as I do.”
4. Words of the Week author Solomon Brenner is also focused on leadership this month, as that is the word for this month’s report. Leadership is one of those concepts, one of those character qualities, that you can’t stress too much or too often with your students.
Remember, it only takes one good idea from NAPMA NOW to pay your NAPMA tuition for a lifetime! |
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Sounds of Success CD |
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Featured Interview: The Stadium Pitch with Chet Holmes
You’re invited on a journey of discovery on this month’s Sounds of Success CD, as NAPMA President Rob Colasanti discusses the Stadium Pitch concept with Chet Holmes. Mr. Holmes has worked with more than 60 of the Fortune 500 companies—AND he has also been a martial arts student for 23 years and formerly owned a school on Times Square in New York City.
In this extensive interview, he provides an overview of his Stadium Pitch concept and how it is easily applied to any size business or organization, marketing any product or service. The Stadium Pitch is a method for creating and making presentations that significantly increases sales. It accelerates and improves training, client access, the decision-making process, appointment setting, closing skills, rapport opportunities and credibility. |
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NAPMA Innovations DVD |
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NAPMA's Edge MMA Program, Lesson 4: The Stand Up Game: Leg Kicks with Terry Riggs
Terry Riggs teaches various legs kicks and strategies to attack the legs more effectively. He shows proper targets, and teaches how to use angles for proper alignment and to prevent counters. |
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Chokes for Grappling and Mixed Martial Arts with Danny Dring
Danny Dring, Brazilian Jui Jutsu and mixed martial arts trainer, teaches the guard, the mount, side control and other chokes that can be used in many important grappling and mixed martial arts applications. |
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Modern Technique Training for Traditional Karate with Brad Jones
Canadian team coach Brad Jones shows how he uses strength tubing to provide resistance, while training participants in world-class Karate Do competition. |
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Bonus Segment: The WAKO Pro Light-Contact Kickboxing World Championship
Watch Mark Graden, NAPMA director of martial arts curriculum, defeats Darren Avilas. Graden, who is also the Joe Lewis Fighting Systems’ 2005 and 2006 Pound for Pound Fighter of the Year, uses some of the great kicking skills seen on last month’s NAPMA Innovations DVD segment. |
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Join NAPMA today to receive the February Professional Package. Contact NAPMA at 1-800-973-6734 or info@napma.com |
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MARTIAL ARTS PROFESSIONAL MAGAZINE |
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Cover-to-Cover – February 2007
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Cover Story: As the interest in mixed martial arts continues to grow, NAPMA member Terry Riggs, co-developer of NAPMA’s new Edge MMA Program, explains why and how you should include MMA as part of your curriculum. [Page 20]
Stick It!: Learn how Tim Hartman, an internationally recognized Escrima master, generates interest in modern Arnis at a family-friendly school in a no-nonsense, blue-collar community. [Page 40]
Tracking Trends: NAPMA President Rob Colasanti reveals five dangerous trends that are challenges for every school owner, especially part-time instructors. [Page 10]
Personal Kaizen: “Kai” means school and “Zen” is wisdom. Dr. Chris Dewey explains how this combined word, which is often associated with corporate management, is also applicable to personal management. [Page 30]
Break Boards, Not Plates: According to Keith Yates, growth-plate injuries occur in kids who are still growing, so be very cautious about teaching board-breaking too early. [Page 58]
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For a complimentary Martial Arts Professional subscription, please contact Lori Maffia at 1-800-973-6734 or email to: lmaffia@napma.com. |
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