| Continuing Education |
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Grow Your School With a Black Belt Club
NAPMA has always promoted the benefits of a Black Belt Club for all instructors and especially those who want to grow their schools from a modest size of fewer than 100 students to double or triple that number.
A Black Belt Club can be, and often is, the first upgrade or renewal program of a school that wants to grow. Outwardly, to your students, it is an elite level of training and recognition at your school. For you, it provides the incentive for students to upgrade and renew to multi-year program that will you help you maintain a dynamic, prosperous and growing school. Having a Black Belt Club compels you to implement a Master’s Club, Leadership Training and even more advanced programs. All of which helps you retain more students paying the most tuition. A Black Belt Club is one of those ole’ win-win situations.
This Strategic Report is your call-to-action to either begin a Black Belt Club or to revamp, polish or revitalize the one you have already.
Click here to read this strategic report.
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How to Build the Martial Arts School of Your Dreams
NAPMA President Rob Colasanti's updated book.
Formerly What I've Learned, the updated book is 81 chapters of Mr. Colasanti's insight, strategic thinking and honest advice to help any instructor grow a successful and prosperous martial arts school of any art or style.
Writing on a wide range of topics, Mr. Colasanti guides instructors through personal and professional development; staff training; leadership skills; student and parent relationship building; sales and marketing strategies and tactics; retention tips; general management; and business philosophies, perspectives and best practices.
Many of the ideas and practical information in How To Build the Martial Arts School of Your Dreams, are based on Mr. Colasanti's developing role as a major leader in the industry and the input and experience of hundreds of instructors and school owners from whom he has learned what really happens and works in many kinds of successful schools.
Members: $24.95
Non-members: $24.95
Click here to the NAPMA Web site Pro Shop and order your copy today,
or call a NAPMA representative at
1-800-973-6734.
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| Quote of the Month |
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Great men are rarely isolated mountain peaks; they are the summit of ranges.
Thomas Wentworth Higginson, American clergyman and writer |
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Product of the Month |
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NAPMA EZ Defense Programs
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NAPMA EZ Defense Programs, developed by Bill Kipp, NAPMA EZ Defense consultant, are innovative, scenario-based curriculums that every student should learn—especially in today’s climate of kidnappings, abductions, peer-on-peer beatings and bullying situations. Enhance your current self-defense classes or initiate a seminar-based, alternate profit center.
The EZ Defense for Women Program includes an 84-page manual, two DVDs, marketing materials on CD-ROM, lesson plans, press releases and much more!
The EZ Defense for Children Program comes complete with instructors’ training materials, a 2 1/2-hour seminar, an eight-class course, manual, DVD and CD-ROM with marketing materials.
Members price for either program: $299
Non-members price for either program: $399
Members-Only Special Offer: Buy both NAPMA EZ Defense Programs in the same order for only $399.
Offer good until April 30,
2007.
To Order
call: 1-800-973-6734
email: info@napma.com
visit: NAPMA Pro Shop |
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NAPMA NEWS |
February 2007 |
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NAPMA Welcomes 114 New Members During January
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Melissa Gouley, NAPMA office manager, reported that January was NAPMA’s 24th consecutive month of positive membership growth, with 114 new members.
Gouley also reported that the number of current NAPMA members who have upgraded to Maximum Impact continues to grow, and, as this E-News was being distributed, NAPMA was already assured of February becoming the 25th month of consecutive positive growth. |
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New NAPMA Web Site Has Exclusive Content for Members!
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[Editor’s Note: On the day this NAPMA E-News was distributed, NAPMA was finalizing the last technical steps and testing of the new Web site. Please continue to check napma.com for your first visit to the new NAPMA Web site: The digital age of martial arts information starts here! All indications are that the site will be live on or before March 1, 2007.]
NAPMA’s newly revised Web site features an expanded members-only section with a great selection of free downloads—that will only continue to grow!
Members can select from three categories of NAPMA educational and marketing support materials. The Black Belt Reports section contains PDFs of reports that are fundamental to the successful operation of almost any school. Members can also download PDFs of a number of motivational posters that are complete and ready to be printed.
The martial arts style section offers 11 different ad concepts, such as Aikido, Kung Fu and Kickboxing, in three different ad sizes; the largest of which can also be used as a flyer. The Microsoft Publisher files are small enough that most computers can download them quickly, depending on the level of Internet service.
These materials will be updated, regularly, and new materials will be introduced during future, phased upgrades of the Web site. |
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INSIDE
THE APRIL NAPMA PACKAGE |
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Helping You Control the Three-Headed Monster—Enrollments, Retention and Renewals |
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This is a preview of the April Professional Package received by NAPMA member schools in 22 countries for just $99. There is simply no better return on your investment than a NAPMA membership.
Your April 2007 NAPMA package features the following professionally designed marketing materials:
Marketing Campaign #1: It’s Time Your Child Learned Anti-Abduction Skills!
Print media ad in a variety
of sizes
A full-page flyer
A direct
advertising bag flyer with attached Guest Pass
A four-week postcard campaign
A
Guest Pass
Marketing Campaign #2: Edge MMA: Ripped and Ready for Anything!
Print media ad in a variety of
sizes
Full-page promotional flyer
A direct advertising bag flyer with attached Guest Pass
A
Guest Pass
Poster
The Harder You Train, the Luckier You Get! |
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NAPMA NOW Reports: Improving Your
Schools Today for a Successful Tomorrow |
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1.The Black Belt Management Report for April is “How To ‘Schedule’ Your School’s Growth.” It complements the information in this month’s Sounds of Success CD interview with Tommy Lee, since a schedule may be one of the most important school-growth tools for members with 50 to 150 students who want to grow to 300 students.
2.The sixth installment of NAPMA’s Edge Mixed Martial Arts Program is “Attacks from the Side-Control Position.” Terry Riggs presents a series of drills, with enough variations and options, for more than one Mixed Martial Arts lesson.
3.April’s G.O.L.D. Team Leadership Report is filled with more important ideas and challenges from Tom Callos to share with your G.O.L.D. Leadership Team. “Five Tips For Better Teaching, an Acts of Kindness Challenge, and Some Cool Leadership Resources” includes a list of teaching tips; a Kindness Day contest for your leadership team members to log the most acts of kindness from sunup to sundown; and four Web sites with new information to open your mind and those of your leadership team members, and improve the classroom experience for your students.
4. Words of the Week shines the spotlight on the word “Trust” this month. NAPMA member Solomon Brenner first presents the concept of self-trust, which can often be a barrier to a student’s goals. Self-trust is having the confidence to defend your decisions and follow your instincts with an “I Can” attitude.
Remember, it
only takes one good idea from NAPMA NOW
to pay your NAPMA tuition for a
lifetime! |
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Sounds of Success
CD | |
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From 50 to 300 Students...and Other School-Growth Ideas, Part I, with Tommy Lee
Many school owners operate small schools with 50 to 150 students, and they share a common challenge: “How exactly do I grow my school well beyond my current number of students? What are the specific steps that will help me increase my student count so dramatically, from 50 to 100, to 150, to 200, to 300?”
That’s why Tommy Lee is the guest on the April and May Sounds of Success CD, a two-hour interview. As a successful school owner and author, speaker and martial arts business consultant, with 30 years in the industry, he has developed winning strategies and tactics to grow your schools from “50 to 300 students.”
The interview focuses on specific methods for each level of growth, from 50 to 100, to 150, etc., because the best ways to grow from 50 to 100 students may not be the best ways to grow from 200 to 300. Look for Part 2 of the Tommy Lee interview on the May Sounds of Success CD.
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NAPMA
Innovations DVD |
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NAPMA Edge MMA Program,
Lesson 6: Attacks from the Side Control Position with
Terry Riggs
Terry Riggs teaches how an attacker attempts a submission and then, if thwarted, changes to a second or third option. The Edge MMA curriculum not only teaches no-holds-barred fighting techniques, but also Terry Riggs’ brilliant strategies to help your students succeed. |
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Training for Karate Do Competition with George Alexander
Watch George Alexander prepare his students for an upcoming tournament, with his Karate Do secrets, strategies and insights. These include effective technique combinations for kumite competition, training drills for conditioning, and effective strategies and angles to hit and not be hit. |
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Olympic Tae Kwon Do Paddle Drills with Coach Han Lee
Tae Kwon Do Team USA Coach Han Lee shares some training and speed drills for success in Olympic-style Tae Kwon Do competition. The strategic combinations are designed to setup an opponent, while the interactive training with a partner and paddles bolsters speed and quick reaction. |
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Cane Drills and Skills with Mark Shuey
Mark Shuey introduces and discusses the cane’s practical advantages as a weapon of self-defense and demonstrates a number of techniques. He also shares exercises that can be part of an age-appropriate cane class for seniors. |
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Join
NAPMA today to receive the April Professional Package. Contact
NAPMA
at 1-800-973-6734 or info@napma.com |
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NAPMA SQUARED |
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NAPMA Squared Is Now A Standard Benefit of Your Maximum Impact Membership |
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The Power of Organization Is the Power to Grow
To grow your martial arts business, you need power; and the February NAPMA Squared Package is like a power-packed, “strategic” battery, ready to give you and your school the jolt you need to start you thinking and move forward.
Stephen Oliver uses the DVD and accompanying N2 Action Plan to address this package’s theme, “The Power of Organization.” Master Oliver states that “the martial arts is a very simple business: enrollments, retention and renewals.” Master Oliver then adds to Master Smith’s comments on the importance and power of statistics. The final portion of the CD features an assortment of strategies and ideas from Master Oliver.
On Audio CD #1 and in the accompanying N2 Action Plan, Master Jeff Smith emphasizes why “Establishing Goals and Developing a Plan for Growth” is so important. He explains that the plan you create to reach your specific revenue goal must be approached exactly as you teach your students about big goals: plan for and work toward small, incremental goals. Master Smith also explains why keeping good statistics is a strategic necessity if you want to grow your school. |
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The second part of the accompanying N2 Action Plan features Stephen Oliver’s presentation, “The Power of Organization: Hobby vs. Career.” He comments on the new era of martial arts and why martial arts may be at the top of the list of industries with the greatest potential. The winning strategy is to be able to separate martial arts, your hobby, from martial arts, your business.
Audio CD #2 and accompanying N2 Action Plan, “Expand Your Thinking and Open Your Mind to Grow Your School,” also features Master Jeff Smith. As he states in the Action Plan, “The opened-minded school owner avoids all the preconceived ideas about why schools become stuck at a mediocre level of revenue, and that negative attitude, “I’ve already tried that and it didn’t work.” Master Smith points the way with a continuing education strategy that will help to change your mindset. He also includes a different approach to an after-school program as an example of expanded thinking.
Join NAPMA Squared today! Contact NAPMA at 1-800-973-6734 or e-mail info@napma.com
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