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2006 Events
 
Meet NAPMA President Rob Colasanti at these 2006 Events

2006 Martial Arts SuperShow, Las Vegas, Nevada, July 6-8
Call NAPMA at 1-800-973-6734 for your tickets!

Battle of Atlanta, Atlanta, Georgia, July 28-29
Visit battleofatlanta.com for all the details!

Martial Oceans Caribbean Cruise, August 19-24
Visit martialoceansint.com for all the details!

Zig Ziglar, the master of motivation, invites all martial arts professionals to attend his signature seminar, Born to Win, September 14, 15 and 16 in Dallas, Texas. Through special arrangements with Ziglar Training Systems, Inc., NAPMA is able to offer ALL instructors, school owners and their staffs a $500 discount (per person) off the standard registration fee of $1,495. Call a NAPMA representative to register for this once-in-a-lifetime opportunity!

Click here for more information.
 
    NAPMA NEWS    
 
NAPMA Achieves 15th Consecutive Month of Membership Growth
  NAPMA President Rob Colasanti recently announced that NAPMA has experienced a net positive increase in enrollments for 15 consecutive months. This includes as many as 76 new members during one month.

“We very much think of NAPMA as the equivalent of a large martial arts school,” commented Colasanti. “Just like our members, we work hard for every enrollment and to improve our retention rate. Our success is both a symbol of NAPMA’s strength and an example for our members that we practice what we preach."
Colasanti concluded by saying that he and the NAPMA staff expect the net positive enrollment trend to continue, indefinitely. New programs and member benefits are in development that will reinforce and expand NAPMA’s leadership role.
Preparations Continue for the 2006 Martial Arts SuperShow
  The NAPMA staff has increased the pace of preparation for the 2006 Martial Arts SuperShow. All NAPMA members are encouraged to attend and show your support for the association that supports you, your industry and the future you envision.
NAPMA’s presence will be evident throughout this year’s event at the MGM Grand, July 6-8, in Las Vegas. Visit the NAPMA booth #217 and talk with Rob Colasanti, NAPMA president; Melissa Gouley, NAPMA membership director; and Bill Workman and James McAdams, NAPMA member representatives.

All attendees will receive a tote bag when they first enter the show. It will include the NAPMA Martial Arts SuperShow package, with the updated Membership Benefit Guide and the 2006-2007 NAPMA Instructor Catalog.

Call your NAPMA representative today at 1-800-973-6734, to order Martial Arts SuperShow tickets.
Zig Ziglar’s I CAN Program Now Available From NAPMA
  NAPMA is pleased to announce that it has partnered with Ziglar Training Systems, Inc. and The Alexander Resource Group to make Mr. Ziglar’s I CAN Program available to members and non-members. This is an outstanding character development curriculum for your students, and an “added value” that makes any school unique in the eyes of parents and the community.
The I CAN Program has been implemented by academic school systems throughout the country, and with measurable success. It teaches lessons in the ABC’s of life: Attitude, Behavior and Character. Those are the kinds of lessons that will help you enroll more students easier, and improve retention. All of the contents easily integrate with any martial arts school’s programs.

The I CAN Beginner Curriculum includes more than 350 pages of innovative ideas and positive motivational themes for grades K through 5. The I CAN Achiever Curriculum is a thorough, 500-page presentation of self-development, discipline and responsibility-learning materials for grades 6 through 12.

Members and non-members may purchase either manual for $299, or both for only $499. Call your NAPMA representative for ordering details at 1-800-973-6734.
An Important Reminder
  Register today for “Hitting Hard in the Martial Arts Business,” NAPMA President Rob Colasanti’s free, 90-minute tele-seminar, Thursday, July 20 at 2:00 p.m., EDT. All martial arts instructors, school owners and their staffs are welcome. No NAPMA membership required.

Mr. Colasanti purposely developed his business seminar for small to moderate-sized schools with 250 students or fewer. Owners of larger schools will also discover new ideas and information during Mr. Colasanti’s seminar. He wants to help specifically, however, those schools, having difficulty with enrollments and maintaining a good retention rate.
To register and receive your PIN code, visit the NAPMA Web site and click on the Home Page link. It only takes minutes!
 
 
Continuing Education
Publicity…Attract More Attention to Your School

Publicity, or public relations, should be an important component of your school’s comprehensive marketing program. In most cases, publicity is “free,” and when prepared and distributed wisely can do as much for your school’s image as any paid advertising.

This Strategic Report concentrates on two publicity methods that will help you the most: First, how to prepare and distribute a press release; and, second, how to become a recognized industry “expert” and a source of information and interviews for local media.

Click here to read this strategic report.
Quote of the Month
 
Seek wisdom—her ways are pleasantness and peace—makes smooth the path of life, and leads to a happy immortality.

Andrew Jackson, 7th President of the United States
 
    INSIDE THE JULY NAPMA PACKAGE    
Focus Your Instruction On Personal Safety and Self-Defense
  This is a preview of the July Professional package received by NAPMA member schools in 22 countries for just $99. There is simply no better return on your investment than a NAPMA membership.
Your July 2006 NAPMA package features the following professionally designed marketing materials:

· Self-Defense Comes First ads and flyer
· Self-Defense Comes First advertising bag flyer
· Self-Defense Comes First postcards
· Self-Defense Comes First letter to parents
· Family Self-Defense Guest Pass
· Self-Defense Comes First Poster
· Bonus Marketing Materials: Two Grappling Ads
· Self-Defense Comes First Press Release
NAPMA NOW Reports: Continuing Education To Drive Your Growing School
1. Roland Osborne presents part two of his Black Belt Retention Report, “The Five-Step Disguised Repetition Teaching Platform.” It includes the last three steps: Team Challenge, Partner Drill and Line Drill.

2. The G.O.L.D. Team Leadership Report features more of Tom Callos’ practical “brass tacks” of teaching and the first five steps of his Project-Based Leadership Training Program.

3. Responsibility is the word NAPMA member Solomon Brenner explores in this month’s Words of the Week. There are few character-building concepts more central to martial arts training.

Remember, it only takes one good idea from NAPMA NOW to pay your NAPMA tuition for a lifetime!
Sounds of Success CD
  Featured Interview: The Ultimate Upgrade System, Part 1, with Paul Garcia

If you listen to only one interview on a NAPMA Sounds of Success CD this year, then you must listen to “The Ultimate Upgrade System,” with NAPMA President Rob Colasanti and Paul Garcia (part one in the July Professional package, part two in August).
  Special Series: The Art of War by George Alexander, Lesson #2

George Alexander, noted martial arts authority, historian, NAPMA member and school owner, continues his interpretative series of Sun Tzu ’s classic text, The Art of War. This month’s excerpt focuses on Maneuvering, The Nine Variables and On the March.
NAPMA Innovations DVD
  Stick Fighting with Raffi Derderian

Drive your students to a new level of excellence with these stick-fighting drills from NAPMA member Raffi Derderian. These drills have the moves, energy and excitement that are perfect for your school’s upgrade programs.
  Children’s Grappling with Terry Riggs and Carlos Newton

Coach Terry Riggs and UFC champ Carlos Newton present this excerpt from the NAPMA Children’s Grappling Program. They’ll help you teach your students the basic hold-downs and clever escapes that make grappling fun for kids and a real retention-builder.
 

Bonus Segment: Zig Ziglar on Character

Spend a few motivational minutes with Zig Ziglar, as he helps to put your life, your career and your family in perspective. Mr. Ziglar’s positive messages are a great way to start your day or end it on an inspired note.
  Classics from the Archive: Avoiding a Fight with Peyton Quinn

Peyton Quinn, well-known author and self-defense and security expert, is ready to teach your students an important lesson: How to predict and avoid a fight. In this classic segment, Mr. Quinn explains his methods to assess potentially dangerous situations and recognize the warning signs of an impending confrontation.
 
Product of the Month
NAPMA’s Children Grappling Program
See the excerpt on the July NAPMA Innovations DVD!

Boost your retention and the skill level of your junior students with the NAPMA Children ’s Grappling Program, designed by UFC champ Carlos Newton and coach Terry Riggs. The basic hold-downs, clever escapes, creative games and fun drills are age-appropriate and easy to learn. The program’s four curriculum DVDs and helpful instructor guide are extremely comprehensive and will add tremendous value to any school.

25% discount for NAPMA Members

Members: $299 ($225 with discount)
Non-members: $399

Offer good until July 31, 2006

To Order,
Call: 1-800-973-6734 or
email: info@napma.com
 
    MARTIAL ARTS PROFESSIONAL MAGAZINE
 
Cover-to-Cover – July 06
Cover Story: Roger Jarrett, NAPMA member, NAPMA NSSN faculty member and multiple school owner, combines old-school philosophy with 21st-century marketing techniques to create a system that helps students advance and his schools grow. [Page 20]

Tradition As Teacher: George Alexander, NAPMA member, martial arts historian and school owner, explains how to adapt Sun Tzu’s The Art of War, a 2,400-year-old military classic, as practical business strategies for the modern martial arts school. [Page 42]

Let's Invert the Pyramid: NAPMA President Rob Colasanti explains that change is a constant in life and business in his monthly editorial. He challenges the martial arts, as an industry, to utilize healthy change to “invert the pyramid,” leading to more success for more school owners. [Page 10]

 Information Absorption: Stephen Oliver, developer of NAPMA Squared and founder of Extraordinary Marketing, helps you focus on that one idea you need every month to guarantee an 800% return or better. [Page 34]
  
Motivation Fuels Action: According to Douglas Adamson, there’s nothing wrong with your students that these five motivational suggestions won't cure. [Page 66]

For a complimentary Martial Arts Professional subscription, please contact Lori Maffia at 1-800-973-6734 or email to: lmaffia@napma.com.
 
    NAPMA SQUARED
 
The Future You Envision Begins With NAPMA Squared
 

Today, you are here.

Tomorrow, you expect to be ahead of where you are today.

Many tomorrows from today, you expect to be living a future of professional success and personal prosperity—however you define those goals.
A NAPMA Squared membership is your most cost-effective investment in that future you expect to live. Every bi-monthly package from Stephen Oliver, developer of NAPMA Squared, will take you one step farther on the path that leads to the future you envision.

During the last year, NAPMA Squared members have received an outstanding continuing education in many of the most critical topics to the success of their schools and their personal lives.

In Managing Your Life and Your Staff, Joe Corley emphasized, “Better life management requires not only a business mission statement, but also a personal mission statement and a family mission statement. Life management begins with integrating those three mission statements, so your roles, goals, tasks and accomplishments support all of your missions in life, reducing or even eliminating conflicts, disruptions and inefficient use of time.”

In Maximizing Your Income, Stephen Oliver explained, “Often, your first consideration when determining your tuition structure is the psychological effect on your staff, especially your program director. The smart strategy is to decide to raise your tuition; and then you conduct 20 or 30 enrollments at the new price. You then inform your program director of the tuition increase. Many program directors will balk, unable to believe that prospects will pay more. That is when you show him the enrollments you closed at the higher price point and review how you presented it, how prospects responded and how you closed them. Suddenly, your program director is able to see the wisdom of your tuition increase.”

In Create Wealth and Keep It, the next NAPMA Squared package, Terry Bryant states, “The primary strategy for protecting your school and personal assets is to have many layers and shields between you, personally, and your school, as a business entity. For example, create one corporation to lease your school space. That corporation then leases the space to the school’s business entity: another corporation or maybe a franchise. The first corporation simply exists as a go-between or shield and does no other business.”

These important school- and wealth-growing tips are just a fraction of the continuing education you’ll receive in every NAPMA Squared package.

It’s time to move boldly toward the future you envision; it’s time to join NAPMA Squared!

Join NAPMA Squared today! Contact NAPMA at 1-800-973-6734 or e-mail info@napma.com
 
N A P M A
5601 116th Ave N. Clearwater, FL 33760 USA
Phone Numbers: (727) 540-0500, 1(800) 973-6734
24-Hour Fax: (727) 540-0806
info@napma.com
www.napma.com