| Continuing Education |
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Ten Tips to Develop a Lead Box Route
The free Strategic Report in the September NAPMA eNews was “Making Lead Boxes Work for You” by NAPMA member James Theros. He shared his lead-box success story, explaining how he modified the way he used lead boxes to generate an extra $10,000 in contract value in just a few short weeks.
This month’s report leads naturally from September’s, with “Ten Tips to Develop a Lead Box Route” from Jimmy Mack, a marketing professional known to the martial arts industry for his lead generation and database management expertise.
Click here to read this strategic report for FREE! |
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| Quote of the Month |
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Character is much easier kept than recovered.
Thomas Paine, American Revolutionary writer
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| Product of the Month |
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New NAPMA Birthday Cards
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Develop Stronger Student Relations to Improve Retention
NAPMA introduces three new Birthday Postcards to help you communicate with your students beyond the classroom and begin to build stronger relationships and retention.
The two Little Ninjas cards are colorful and dynamic. Each will become a collectible that your young students will want to keep as part of their martial arts memories.
Share in the celebration of your junior students ’ birthdays with the “Growing as a Martial Arts Leader” card. Its message motivates your students to continue their training.
The reverse sides of the cards provide plenty of room to add a personalized message that further cements the bond between you and your students.
The “Wishing You a Very Happy Birthday” card is also available as displayed on page 22 of NAPMA 2006-2007 Instructor Catalog.
Members: $19.99
(Pack of 100)
Non-members: $39.99
(Pack of 100)
20% Discount for All Members – only $15.99
(Pack of 100).
Maximum order of five packs.
Offer good until December 31, 2006.
To Order Call:
1-800-973-6734 or
email: info@napma.com |
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NAPMA NEWS |
October 2006 |
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NAPMA Membership Count Increases—For 20th Consecutive Month
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Rob Colasanti, NAPMA president, announced that NAPMA welcomed 73 new members during the month of September, which is the 20th consecutive month of positive membership growth.
“More important than the actual number of new members willing to try NAPMA is that so many of them recognize almost immediately how beneficial and supportive a NAPMA membership can be,” said Colasanti. “Various members of the NAPMA staff receive positive comments virtually every day from new members who have also experienced positive growth in their enrollments, retention rates and revenues.”
“We expect the new Maximum Impact and Edge MMA Programs to continue to attract more new members and strengthen our relationships with them, as NAPMA continues to grow as the leader of the industry,” Colasanti added. |
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Mark Graden Named NAPMA’s Director of Martial Arts Curriculum |
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NAPMA President Rob Colasanti has named Mark Graden, NAPMA’s director of martial arts curriculum.
In his new role, Graden will continue to produce and manage audio and video materials for the Professional Package, NAPMA Squared Package and NAPMA curriculum, staff development and specialty programs. He will also work closely with Colasanti and Bob Sillick, NAPMA creative director, to plan and develop continuing education and marketing support materials to benefit members throughout the year.
“Mark is an integral part of the foundation of NAPMA, and continues to demonstrate his commitment to provide our members with the best, most useful and exciting curriculum materials,” said Colasanti. “His many years at NAPMA—and future years as our director of martial arts curriculum—have had, and will continue to have, a direct impact on the success of instructors, schools and their students across North America and around the world.” |
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Graden has been a martial arts video producer for almost 20 years, 10 years as NAPMA’s video producer. He is a Fifth-Degree Black Belt, a world-class WAKO Kickboxing fighter, and was named, earlier this year, the 2005 Pound-for-Pound Fighter of the Year by the Joe Lewis Fighting Systems. Graden is also the master instructor at World Champion Jim Graden’s Karate in Seminole, Florida. |
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Martial Arts Professional Adds Classified Section
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The staff of Martial Arts Professional magazine has recently completed the development of a new classified section, allowing NAPMA members and instructors throughout the industry to advertise and place notices in the magazine at a lower cost than display advertising.
“Those interested in classified advertising should contact me directly with their questions and ad copy,” said Jay Morgan, MAPro advertising director. “Examples of ad content include equipment for sale, such as mats; schools for sale; tournament announcements; employment opportunities for instructors; and miscellaneous notices.” |
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Classified ad orders and text must be received 30 days in advance of publication dates, which are typically the last week of every month. Payment is due with orders. Rates are $50 for the first 30 words and $1 per each additional word, with a maximum of 50 words per ad.
Please contact Jay Morgan at 1-800-973-6734 or jmorgan@napma.com for more information and exact deadlines. |
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INSIDE THE DECEMBER NAPMA PACKAGE |
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Giving You More Reasons to Celebrate During (and After) the Holidays! |
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This is a preview of the December Professional package received by NAPMA member schools in 22 countries for just $99. There is simply no better return on your investment than a NAPMA membership.
Your December 2006 NAPMA package features the following professionally designed marketing materials:
Marketing Campaign #1: Martial Arts Gift Certificates!
• Print media ad in a variety of sizes
• Full-page flyer
• Three martial arts gift certificates
• A direct advertising bag flyer with attached Guest Pass
• A four-week postcard campaign
• Guest Pass
Marketing Campaign #2: Holiday Shopping Spree!
• Full-page flyer
• Bonus poster
Poster
• Martial Arts Gift Certificates
Bonus Items
• Olympic-Style TaeKwonDo print ad in various sizes
• Holiday safety flyer and press release |
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NAPMA NOW Reports: Improving Your School’s Today for a Successful Tomorrow |
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1.Kevin Walker, vice president of Project Action Foundation, wrote the December Black Belt Fundraising Report, “How To Obtain Grant Funding for Your Scholarship Programs,” because the Foundation has received an increasing number of scholarship referrals during recent years. This report provides important information to help you understand the corporate giving process and how you can supplement your scholarship budget with grants from the largest corporations.
2.“Escapes from Hold-Downs” Terry Riggs’ is second lesson in the NAPMA Edge MMA Program. His accompanying segment on the NAPMA Innovations DVD will help you teach your students a series of clever escapes. You’ll also find an expanded Curriculum Outline on the Media Master CD-ROM.
3. Tom Callos delivers another compelling G.O.L.D. Team Leadership Report this month, “If You Were In My Movie.” You might choose to be in a movie with Jack Nicholson or Scarlett Johansson, but you wouldn’t be the star; however, in Mr. Callos’ movie you could be the leadership star—if you follow his direction.
4. Potential is the featured word of Words of the Week by Solomon Brenner. Potential is also a strong component of every class you teach, and these four lessons will help you help your students to reach their full potential.
Remember, it only takes one good idea from NAPMA NOW to pay your NAPMA tuition for a lifetime! |
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Sounds of Success CD |
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Featured Interview: The Way of the Mile-High Maverick, Part 1, with Stephen Oliver
Few martial arts professionals have created a more comprehensive entrepreneurial persona within the industry than Stephen Oliver, owner of Mile High Karate schools throughout the Denver area, founder of Extraordinary Marketing and developer of NAPMA Squared. As an Eighth-Degree Black Belt and a multiple-school owner with double MBAs, During this lengthy interview, Mr. Oliver and NAPMA President Rob Colasanti discuss many of the strategies and tactics that too many school owners overlook and, if applied correctly, would result in dramatic growth, improved retention and burgeoning revenues. |
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NAPMA Innovations DVD |
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NAPMA Edge MMA Program, Lesson 2: Escapes from Hold-Downs with Terry Riggs
Terry Riggs demonstrates several escape options for each hold-down. Your students will learn how to use these escapes as a progressive strategy, trying one and, then if thwarted, to transition smoothly into the second, and a third option, if necessary. |
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Olympic TaeKwonDo Drills from the Torch Program with Herb Perez
In these excerpts from the Torch Program, Herb Perez, an Olympic Gold Medalist, explains how to use several Olympic-style TaeKwonDo drills to create set-ups and scoring combinations. |
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Jump-Kick Gymnastics with Roland Osborne
Introduce your young students to this fun gymnastic game. While you utilize Mr. Osborne’s strategies for teaching handstands, cartwheels and layouts, your young students earn points for more difficult jump-kicks and gymnastic moves. |
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Bonus Segment: A Buddy Day Class with Christine Bannon-Rodrigues
Join Mrs. Rodrigues’ class in progress. It is specially structured, so host students become “assistant instructors,” teaching their friends several techniques. Later, the same techniques are demonstrated, practiced on targets and used in a fun relay race. |
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Join NAPMA today to receive the December Professional Package. Contact NAPMA at 1-800-973-6734 or info@napma.com |
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MARTIAL ARTS PROFESSIONAL MAGAZINE |
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Cover-to-Cover – December 2006 |
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Cover Story: Discover why Taekwondo Master Sun Ki Chong is able to retain 97% of more than 2,000 active students with a highly refined taekwondo program, without the bells and whistles. [Page 20]
More Large-Scale Retail: Prepare yourself for the holiday shopping season! Learn more from NAPMA members Eric and Pat Hensley in part two of their explanation of their curriculum-based, built-in product sales program. [Page 40]
It Cuts Both Ways: NAPMA President Rob Colasanti comments on the martial arts and martial arts business, as a double-edge sword, presenting both choice and sometimes confusion to the public, and opportunities and challenges to individual school owners. [Page 10]
Point/Counterpoint Returns: Weigh their words and make your choice! Competition is a positive, so says Roland Osborne; competition is a negative, says John DiPasquale. [Page 36]
Become A Repetition Master: Dr. Chris Dewey explains why repetition is the secret to performing the basics with astounding mastery, not flamboyance. [Page 56]
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For a complimentary Martial Arts Professional subscription, please contact Lori Maffia at 1-800-973-6734 or email to: lmaffia@napma.com. |
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NAPMA SQUARED |
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Join NAPMA Squared Today and Meet the Renegade Millionaire |
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NAPMA and Stephen Oliver have just released the October NAPMA Squared Package that features Dan Kennedy, the Renegade Millionaire.
His lengthy two-part presentation at a recent Mile High Marketing Boot Camp provides you with a front-row seat that might cost you hundreds, or even thousands, of dollars at one of his seminars. |
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“About Marketing and Money” is Mr. Kennedy’s take on the direct relationship between your marketing program and the money you generate for your school and ultimately for you and your family.
Stephen Oliver focuses Mr. Kennedy’s remarks on the second audio CD with “Dan Kennedy Concepts for the NAPMA Squared Member.” Mr. Oliver helps you to develop strategies, based on Mr. Kennedy’s concepts that apply more specifically to your situation and goals.
The October NAPMA Squared Package also includes a bonus CD-ROM, with the 98-page Dan Kennedy Promotional Kit. Once you mine the treasures in these excerpts, you’ll want to acquire the entire book to learn more of his time-tested strategies and secrets.
You don’t have to be a renegade to learn and benefit from the attitude of one, and Mr. Kennedy has pursued the goal of millionaire status to extremes.
Join NAPMA Squared today, and we’ll send you the October package and make sure you receive the equally desirable December package, “High Octane Selling Meets Quality Student Service.” It’s sure to be filled with strategies and ideas that will boost your growth throughout 2007 and beyond.
Join NAPMA Squared today! Contact NAPMA at 1-800-973-6734 or e-mail info@napma.com
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