[headline_cufon_font_centered color=”#000000″]You’ve Mastered Martial Art.
NOW…Master The Martial Arts Business[/headline_cufon_font_centered][headline_arial_large_centered color=”#b8050e”]AN INTRODUCTION TO NAPMA[/headline_arial_large_centered][divider_bar_wide]divider [/divider_bar_wide]

Discover How Hundreds of Smart School Owners Just Like You DOUBLED their Income,
While INCREASING the Quality of their Students, Even in the Midst of the Greatest
Recession Since the Great Depression
If You’re An Honest, Ethical School Owner, Who Has No Moral Objection to Making a
Six-Figure or Better Income in Exchange For Providing Great Service to Your Students,
You’re Going to Love This!

[content_box_grey width=”95%”]Dear Fellow Martial Arts Professional,

Sometimes, when you read headlines like the one above that make seemingly incredible claims about how much a company, a program, or a service can “help you,” I’m sure your inner voice “BS” detectors start buzzing. If you’re like me, and the many others I’ve worked with, then you might be feeling a little uneasy or skeptical right now about that claim.
While working on another project this week, we found a package that included more than 480 PAGES of glowing letters from school owners just like you telling me how I personally had helped them enhance their lives, improve their lifestyle — less headaches and more free time — and create a more much more successful martial arts school business in both financial terms and in terms of personal satisfaction!
You’ll find just a SMALL sampling of them in this package — some from well-known martial artists, others that you may never have heard of or met . We’ve included some so you could see for yourself the types of otherwise unbelievable results that you can have for your school in the coming weeks and months.
After taking a couple of hours and carefully studying these many success stories, it reminded me how VITALLY important your work is, and how many people YOU can help if you grow your school successfully. I truly believe that as Martial Artists, we are a chosen profession. I believe that you and I as professional teachers can have a massively positive impact on our students. In fact, that’s the only way to achieve long-term wealth and success running a martial arts school. Zig Ziglar best summed it up when he said, “You can have everything you like if you help enough other people get what they want.” The NAPMA Team and I have helped many thousands of schools literally go from “rags to riches.” And, YOU, as a Martial Artist, deserve to be rich.
You see, I SINCERELY BELIEVE that Martial Arts school owners like you, who TRULY care about their students, who are absolutely committed to delivering the highest quality program, and who are completely invested in helping their community DESERVE to earn a six-figure or better income, and to live a lifestyle similar to any other dedicated professional, such as an attorney, physician, accountant, or financial advisor. Frankly, we make much more of an impact on the lives of our student than just about anyone else — don’t you agree?
So perhaps now you can see why I’m on an unstoppable mission to help school owners like YOU create the future they so richly deserve! Don’t you deserve it too? —Stephen Oliver, 8th-Degree Black Belt, NAPMA CEO[/content_box_grey][line_break][/line_break][headline_cufon_font_centered color=”#128dc9″]What are the steps to growing your income
substantially by operating a successful
martial arts school?[/headline_cufon_font_centered][divider_bar_wide]divider [/divider_bar_wide][two_columns_1]Well, it’s a pretty simple formula. I’ll teach it to you here — free of charge:
First: Enroll Enough New Students

Depending upon your student retention, a single school location needs from 10 to 25 or more new students each and every month to grow and thrive. Are you hitting or exceeding those numbers each and every month?
If not, I guarantee you that with our program, you will have more than enough tactics and strategies including step-by-step “plug and play” systems for filling your school with new students each and every month.
The problem, really, is once I show you how to “open the flood gates,” your school will be flooded with prospective new students. I’ve proven over and over that through a variety of sources, ranging from community outreach, on-line, internal events to generate referrals and family addons,and advertising mechanisms, such as direct mail and even infomercials, we can, if you choose, literally have you
“drinking from the fire hose,” flooded with new prospective students — of the type that you WANT and are enthusiastic about welcoming to your family.
Second: You MUST Charge a reasonable Tuition Rate Up Front.
Now, I don’t know what you are charging. In my schools,[/two_columns_1] [two_columns_2]new students pay $249.00 per month initially, with a downpayment of $400 to $600.
Many of our successful member schools are charging anywhere from $150 to $300 monthly – and in some cases, more – for new enrollments.
What are you charging?
If you are not receiving, or are afraid prospects will balk at that amount of tuition, then you need to learn to create the perception and reality of value for your students and their parents for underage enrollments. This requires more than just an exciting introductory lesson.
In our NAPMA program, you will learn to create real value for your students — and the highest perception of value. This is the kind of value that makes your competition irrelevant in your prospect’s minds and creates the confidence to charge and receive what your program is really worth.
Now, before you second-guess yourself, let me tell you a short story.
Every year we have a “Black Belt Retreat & Testing” in Breckenridge or Keystone, Colorado. Our students test for three days, typically with little or no rest. Near the end, I always take the Black Belts (typically 200 or 300 of them) and the parents into a room and ask a simple question.
It goes something like this: “If I had a time machine and could take you back to the day you started in martial arts, if I would give you every[/two_columns_2] [line_break][/line_break][features_box_grey width=”95%” + border=”2px”]martial-arts-leaders-01[/features_box_grey][two_columns_1]

penny you’ve paid and every minute you’ve spent training back. Would you make a different decision?”
Well, everyone always says, “Hell no!”
Now, I ask: “What if I could take you back and give you $100,000, $250,000, even $1,000,000 to have decided NOT to train in martial arts. Would you take that deal?”
Now, I don’t know about your school — although if you are of the quality that I suspect you are, I’m assuming it’s true for you as well — but for our students, the answer is always and has always been “no way.”
If that’s true, if your training and the social and emotional development that your students go through on the way to Black Belt is really so valuable,why would you be hesitant to charge a tuition level that’s really both appropriate and adequate to give you REAL financial success along the way?
Now, you may be ready to say, “My students wouldn’t,” or, “In my town I can’t,” or, “Everyone else is charging $75 how could I?”
You’ve got to set that aside. I understand how you feel.
Most new members felt the same way coming into our program. What they’ve found is with developing the value of their program, improving how they communicate that value to prospective students, and, how they market to fill their pipeline with new students, that it works just fine in big and small towns and around the world (recently in Amsterdam, Bahrain, Australia, even South Africa among many others).
THIRD: You Must Have a Renewal System to Move Students to Really Commit Emotionally to Train to Black Belt and Beyond.
It doesn’t matter how good you are, if students drop out as a Gold Belt or Green Belt, are they really going to have the maximum benefit that you offer? See, you’ve got to have the process in place to help them become more and more committed to graduate to Black Belt, then train to advanced degrees with your school.

[/two_columns_1] [two_columns_2]

Along the way, you may implement additional levels of training (we’ll show you how) that will move some students, often up to 75-80%, into an higher intensity training. I’ve taught many schools how to move students to programs costing $397 or $497 monthly, and up to $997 monthly for schools offering semi-private or personal development.
Do you have a system in place that progressively upgrades students and maximizes your return? If not, you will learn how to accomplish that through the NAPMA program!
FOURTH, You Must REALLY Focus on Constantly Improving your Service Delivery to your Students.
Although this includes continually getting better and better at teaching your marital art — it’s MUCH, MUCH more than technical mastery.
It’s vital that your student retention continually improve, and that they receive higher and higher value from your teaching. Your students must continually grow in enthusiasm and commitment to your martial arts program.
You must produce fabulous Black Belts and students.
We’ll be teaching you about how to continually improve your student quality — never watering it down.
You must have reliable business and staff systems in place to insure that your marketing, sales, and motivational teaching systems happen consistently and predictably.
How’s your staff development? Can your school run efficiently without you being there every minute? We provide you with in-depth tools EVERY MONTH to empower you with the management methods you need to create a STRESSFREE business — all tested, proven and ready to implement.
All of that really sounds simple, doesn’t it?
You know that there is more to it than meets the eye.
In the Next Few Pages I’ll Show You EXACTLY How We Can Help You Create a More Substantial Business!

[/two_columns_2] [features_box_grey width=”95%” + border=”2px”]martial-arts-leaders-01[/features_box_grey][line_break]Insert Your Text Here[/line_break][headline_cufon_font_centered color=”#128dc9″]ATTRACTING NEW STUDENTS[/headline_cufon_font_centered][divider_bar_wide]divider [/divider_bar_wide] [headline_arial_large_centered color=”#b8050e”]What is the Maximum Impact program
and How Will it Help Me?[/headline_arial_large_centered][line_break]Insert Your Text Here[/line_break][two_columns_1]Maximum Impac ProgramOur members are SERIOUS about growing their schools!
Some are focused on building large, multi-school organizations, others want to take their existing location to the next level, and yet others are transitioning from a part-time school to making their school a full time career.
Regardless of your specific objective, one of the FUNDAMENTAL skills you MUST master, is the skill of attracting enough new students into your school.
Enrolling Enough New Students
Depending upon the current size of your business, a single location needs 10 to 25 new students every month. In some cases, even more are required for the school to grow. If you are not hitting or exceeding those numbers, your school is at high risk for failure.
We guarantee you that with our program, you will have more than enough tactics and strategies — including step-by-step “plug and play” systems – to fill your classes with quality, enthusiastic students.
In fact, once we show you how to use our tested and proven marketing strategies, your problem will be how to manage the continuous influx of new students. We’ll[/two_columns_1] [two_columns_2]show you a variety of affordable, easy-to-use marketing strategies including community outreach, online internal events to generate referrals and family add-ons, and advertising mechanisms, such as direct mail and infomercials. Best of all, these will be the type of type of students who fit your preferred demographic.
The Latest “What’s Working TODAY” Cutting-Edge Marketing Strategies
Our members benefit from the “No B.S.,” PROVEN-in-the trenches marketing advice of the undisputed MASTER of Martial Arts Marketing, The Mile High Maverick, Grand Master Stephen Oliver.
You’ll Avoid Costly Marketing “Blunders” and Trim DECADES Off your Marketing Learning Curve
Why go through the headaches, time and millions of dollars testing ineffective marketing strategies, when we can save you all that trouble! You’ll be plugged into the greatest marketing minds in the martial arts business, and thousands of other smart, growth-focused NAPMA members through this life changing course.[/two_columns_2][features_box_grey width=”95%” + border=”2px”]

Here are just a few of the systems you’ll master
in this continuing education program:

[four_columns_1][red_tick_list width=”100%”]
  • Community Outreach
  • Business to Business
  • Internet Marketing
  • Elementary School
  • Direct Marketing for
    Martial Arts Schools
  • Email Marketing
  • Social Media Marketing
  • SMS and Text Messaging
[/red_tick_list][/four_columns_1] [four_columns_2][red_tick_list width=”100%”]
  • Voice Broadcast
  • Day Care Programs
  • Attracting the Adult
  • Referral Systems
  • Referrals from Rank Exams
  • Referrals from The Intro
  • Viral Marketing
  • Attracting the Pre-
    School Market
  • Community Outreach
[/red_tick_list][/four_columns_2] [four_columns_3][red_tick_list width=”100%”]
  • Birthday Parties
  • Pizza Parties
  • Movie Promotions
  • Parent’s Night Out
  • Mastering the Internet
  • Direct Mail, Short Form
  • Direct Mail, Long Form
  • Social Proof
  • Print Marketing
  • Newspaper Strategies
[/red_tick_list][/four_columns_3] [four_columns_4][red_tick_list width=”100%”]
  • Television, Short Form
  • Television, Long Form
  • Radio, Short Form
  • Radio, Long Form
  • Infomercials
  • Canvasing Door Hangers
  • Flyer Distribution
  • Lead Boxes
  • Lawn Signs
  • And MANY, MANY more!

[/red_tick_list][/four_columns_4][/features_box_grey][headline_arial_large_centered color=”#b8050e”]Mastering Online Marketing For Your
Martial Arts School[/headline_arial_large_centered]Our resident technowizard and online marketing expert, NAPMA COO Master Toby Milroy, will save you DECADES of trial and error AND thousands of dollars creating an effective web presence.
Online marketing is a vitally important arrow in your marketing quiver, and in this course, you’ll be armed with the knowledge, skills AND step-by-step blueprint for creating new students predictably and reliably online.[two_columns_1][headline_arial_large_centered color=”#b8050e”]You’ll learn how to
attract free media[/headline_arial_large_centered]Free MediaPress Coverage and Publicity
Garnering media attention is one of the most powerful strategies for positioning yourself as “The Local Expert” in your field. With our monthly press campaigns and publicity education course, you’ll become a trusted resource for your local media.[/two_columns_1] [two_columns_2][headline_arial_large_centered color=”#b8050e”]Referral Systems[/headline_arial_large_centered]How many referral systems do you deploy in your school?Referral System
Referrals can be the lowest cost, best source of new students to grow your school. Your best students have lots of friends, colleagues, associates, neighbors and family members that would make great students as well. In the Maximum Impact program you’ll learn DOZENS of proven effective referral systems you can “plug and play” in your school.[/two_columns_2][divider_line][/divider_line]Martial Arts Opportunity[headline_arial_large_centered color=”#b8050e”]”DONE FOR YOU”
marketing strategies and tools [/headline_arial_large_centered]Attract more new students and save hours of your valuable time with our NAPMA Marketing Center.
Get your marketing messages into the field without hiring expensive designers and copywriters,
with our targeted seasonal, style-based, benefit-focused, high-impact marketing materials: Ads, Flyers, Door Hangers, Guest Passes, Posters, Ad Cards, Rack Cards, Lawn Signs, Facebook Headers, Online Banners and MANY other campaign elements!
With NAPMA “Done for You” designs, you’ll always project a professional image for your business.Martial Arts Marketing Materials
[divider_line][/divider_line][headline_arial_large_centered color=”#b8050e”]NAPMA Marketing PRINT Center[/headline_arial_large_centered]Online Marketing Center[divider_line][/divider_line][two_columns_1][headline_arial_large_centered color=”#b8050e”]COMPLETE Marketing Campaigns[/headline_arial_large_centered]New Creative Campaigns … Plus Hundreds More Online!Online Martial Arts Marketing Materials[/two_columns_1] [two_columns_2][headline_arial_large_centered color=”#b8050e”]COMPLETE Online Marketing[/headline_arial_large_centered]Market Where Your Prospects “Hang-Out” OnlineComplete Martial Arts Marketing Materials[/two_columns_2][divider_line][/divider_line][line_break]Insert Your Text Here[/line_break][headline_cufon_font_centered color=”#128dc9″]OUTSTANDING RETENTION & SERVICE[/headline_cufon_font_centered][divider_bar_wide]divider [/divider_bar_wide]

[headline_arial_large_centered color=”#b8050e”]Keeping Retention High with First-Class Instruction
and Outstanding Student Service[/headline_arial_large_centered]

One of the essential keys to building a truly exceptional Martial Arts Business is iron clad student retention through outstanding service and continual focus on improving your value to your students. Student retention is based on high-value instruction that produces top-level Black Belts. Your students’ commitment to the martial arts hinges on their enthusiasm for your program. We’ll show you how to continually improve your student quality without ever watering down.[divider_line][/divider_line][line_break][/line_break][two_columns_1]Student and Prospect NewsletterKickin Martial Arts Newsletter
What are you doing to keep students engaged in your program while NOT physically in your school? How are you reinforcing and communicating the benefits and value of your program after a student enrolls?
A student newsletter (print AND email/online) is a powerful tool to help facilitate these objectives. You’ll be extending your classroom into each student’s home, and engaging them more deeply in your program, increasing retention and student commitment.[/two_columns_1] [two_columns_2]Character Development ProgramWords of the Week - Martial Arts Program
Student’s in today’s market are looking for MUCH more than just “kicking and punching.” Parents, children and adult students alike demand a program that helps them become a more successful person, in the dojo and out.
Our “Words of the Week” character education program is an EASY to implement, easy to understand system for increasing student retention, create a more valuable program, and save you lots of time.[/two_columns_2][divider_line][/divider_line][line_break][/line_break][two_columns_1]NAPMA National Black Belt Club Program Black Belr Club Newsletter
You’ll add value to your program and stimulate student retention with the National Black Belt Club. You can increase revenue and create a more stable business with our renewal/ascension strategies, appropriate for virtually any style or type of school.[/two_columns_1] [two_columns_2]Leadership and Instructor Skills GOLD Leadership ProgramCreate more free time and standardize your classroom instruction with our leadership and staff development program, to help you create a more professional classroom and instructors with classroom management skills and concepts, as well as fundamental teaching skills.[/two_columns_2][divider_line][/divider_line][line_break]Insert Your Text Here[/line_break]Classroom Mastery InstituteKeep Student Retention with High Hundred of Hours of Fresh, Innovative Classroom Skills in Video Training from The NAPMA Classroom Mastery Institute
Access hundreds of hours of top level instruction, staff training, teaching skills, class management and strategy skills from some of the best instructors in the world — on demand 24/7/365!

[headline_arial_large_centered color=”#b8050e”]OVER 300 HOURS OF VIDEOS ON DEMAND[/headline_arial_large_centered][two_columns_1]Martial Arts Video Classes
Martial Arts Topics[/two_columns_1] [two_columns_2]Martial Arts Instructors and Class Management Experts[/two_columns_2][features_box_grey width=”95%” + border=”2px”][headline_arial_large_centered color=”#b8050e”]These Topics and MANY, MANY More![/headline_arial_large_centered][four_columns_1][red_tick_list width=”100%”]
  • Adrenal Stress
  • Adults
  • Advanced Training
  • Basics (Hand
  • Bo Staff
  • Boxing
  • Character
  • Children
  • Classroom
[/red_tick_list][/four_columns_1] [four_columns_2][red_tick_list width=”100%”]
  • Competition
  • Conditioning
  • Curriculum
  • Drills
  • Fitness
  • Flexibility
  • Focus
  • Forms
  • Games
  • Grappling
[/red_tick_list][/four_columns_2] [four_columns_3][red_tick_list width=”100%”]
  • Instructor Minute
  • Intermediate
  • Kamas
  • Kempo
  • Kickboxing
  • Kicks
  • Knife
  • Little Ninjas
  • MMA
  • One Steps
[/red_tick_list][/four_columns_3] [four_columns_4][red_tick_list width=”100%”]
  • Pad Drills
  • Self-Defense
  • Sparring
  • Stick
  • Summer Camp
  • Teaching Strategy
  • Teamwork
  • Traditional
  • Weapons
  • And Many, Many

[/red_tick_list][/four_columns_4][/features_box_grey][line_break][/line_break][headline_cufon_font_centered color=”#128dc9″]HONING YOUR BUSINESS SKILLS[/headline_cufon_font_centered][divider_bar_wide]divider [/divider_bar_wide][line_break]Insert Your Text Here[/line_break]NAPMA NOW — Advanced Operational Strategies Newsletter
NAPMA NOWThe NAPMA Now program gives you the “rubber meets the road”, step-by-step marketing, sales, teaching and operational tactics that will help you systematize your entire school. Think of this like your ongoing Martial Arts Business education course. Each edition empowering you with new, creative, proven effective systems to make your school run smoother, and your life simpler.
We’ll walk you through all the key aspects of how to transform your school you so can bypass the costly mistakes that others make.[line_break]Insert Your Text Here[/line_break][line_break][/line_break][four_columns_1]Some Recent Maximum Impact Lessons that we’ve Created Included:
• How to Use Social Proof to Create a Non-Confrontational Sales Environment.
• Low and No Cost Grass Roots Marketing[/four_columns_1] [four_columns_2]Techniques to Flood Your School with New Students
• Direct Mail A to Z
• Multi-School and Organizational Development
• Strategies to Fill Your School
• Managing Your Life and Your Staff[/four_columns_2] [four_columns_3]• Selling A to Z
• Achieving the First Sale with New Enrollments
• Maximizing Your Income
• Developing Black Belt Leaders and Staff
• Direct Response Marketing for Martial Arts Schools[/four_columns_3] [four_columns_4]• Internet Marketing for Martial Arts Schools
• Creating Wealth and KEEPING IT
• The Millionaire Mindset for Martial Arts School Owners
• And MANY, MANY More!![/four_columns_4][divider_line][/divider_line][line_break][/line_break][two_columns_1]Martial Arts Business 101 ProgramHere you’ll find all the basics for building a solid martial arts business. No untested theory, or personal opinion. ONLY proven, effective systems for the fundamentals of your business.
Beginning with the first contact and continuing through the intro lesson, the enrollment conference, the renewal prep and beyond, you’ll find all the timetested, fundamentals that are a foundation for success.NAPMA’s innovative blueprints are easy to follow.[/two_columns_1] [two_columns_2]Expert Consulting on SiteSome members want extra support to implement the tools and strategies we provide to rapidly transform their businesses. In these cases, we block out a limited number of days for our NAPMA Executive team of proven successful school owners (notably, Grand Master Stephen Oliver and Master Toby Milroy) to conduct onsite and off-site 1-on-1 private consulting days.
We provide these immersive experiences to our NAPMA members at a substantial discount.[/two_columns_2][divider_line][/divider_line][line_break][/line_break]Mile High Maverick NewsletterMile High Maverick Newsletter SamplesEach month, you’ll receive a newsletter written by Stephen Oliver with observations and comments about growing trends in our industry and the current economy. This thought-provoking periodical will help you expand your thinking and give you a new perspective on the problems we all face in this industry.
Well-known as an industry maverick, Grand Master Oliver has killed more than a few sacred cows and bucked plenty of popular, but destructive trends. This newsletter stands alone as being worth the cost of membership in helping you think outside the box for your school’s challenges.[line_break][/line_break][line_break][/line_break][headline_cufon_font_centered color=”#128dc9″]CREATING EFFECTIVE BUSINESS SYSTEM[/headline_cufon_font_centered][divider_bar_wide] [/divider_bar_wide] [two_columns_1]Since the NAPMA team is “in the trenches” like you, we know how challenging and frustrating it can be: there are so many things that need to be done, but you’re only one person, with a finite number of hours in the day. Sound familiar? I’m sure you’ve felt that you’d be able to get so much more done if you could just clone yourself. Replacing your personal effort with proven effective systems is the answer.[/two_columns_1] [two_columns_2]Part of our mission with all of our members is help them live a more substantial lifestyle, enjoying more free time because their school is clicking along on all cylinders, with the right systems in place. We’ll empower you with those systems, automation strategies, delegation and training systems, and step-by-step systems for nearly every area of your business.[/two_columns_2][divider_line][/divider_line][three_columns_1]BUsiness Breakthrough ProgramOnly members have access to this comprehensive DVD featuring the brightest minds in the martial arts business arena. Often, the seminars that are selected are recorded at small, ultra-high-end events that cost the attendees thousands of dollars just to walk through the doors.[/three_columns_1] [three_columns_2]

Sounds of Success Program[/three_columns_2] [three_columns_3]Sounds of Success ProgramTo ensure you have every possible edge for success, you’ll also receive our monthly CD program for the latest school-building concepts and featuring ONLY individuals who already are where you want to go. Quality information for the most efficient, student-service oriented, top level school.[/three_columns_3][divider_line][/divider_line]Martial Arts Interactive CoachingLIVE “Best Practices” Interactive Tele-Coaching Seminars to Keep You Motivated and On Target
These monthly password protected, NAPMA-member-only, live tele-coaching calls Martial Arts Interactive Coaching Programare designed to provide extra support to clarify any lingering questions, and give you SPECIFIC implementation strategies for your unique situation. Surround yourself with industry successes as we answer your questions directly, and share with you what’s working RIGHT NOW in the industry. Hear the success stories straight from the members that achieved and exceeded their goals. Ask your questions on the call or submit them by email them ahead of time.
These calls are personally moderated by Grand Master Stephen Oliver, Master Toby Milroy, Grand Master Jeff Smith and Bob Dunne. We often feature special guests that will open your eyes to new approaches and, new ways to improve your life and your school. As a member you get direct access every month to this direct coaching and support.[divider_line]Insert Your Text Here[/divider_line]