Make the NAPMA EZ Defense for Children Program an EZ Way to Boost Enrollment and Profits During the Back-to-School Season

It’s also an EZ price, so order today—only $225 for Basic members and $200 for Maximum Impact, Peak Performers and Inner Circle members (plus S&H, regularly $299).

Parents have only one question at this time of year, “How will your program develop by child’s confidence and awareness, so he knows how to avoid bullies and schoolyard confrontations?” You’re ready to answer that question with your Bully-Proof presentation to local academic schools. You’ll find all the details and steps in this month’s Bonus Black Belt Promotions Report.

Once you generate that flood of leads, you’ll be equally prepared to deliver on your promise to parents and educators, with the NAPMA EZ Defense for Children Program.

The August 2008 Basic Package includes the marketing and promotional components of your Bully-Proof presentation, while the NAPMA EZ Defense for Children Program is the curriculum component. All nice and tidy and seamless, so you’re totally ready to maximize the enrollments from all those kids that hear your Bully-Proof presentation in their academic schoolrooms.

NAPMA EZ Defense for Children is a powerful program that uses playful scenarios that are proven effective to teach children how to protect themselves from bullies, strangers and potential abductors.

That is the message parents want to hear and the skills they want their children to learn—and you can position yourself as the only professional in your community who can deliver!

The NAPMA EZ Defense for Children includes everything you’ll need to teach your students many essential, age-appropriate, self-defense strategies, such as verbal boundary skills, common mistakes kids make, what to do when lost, home-alone safety tips and much more (Instructors training materials; a 2 1/2-hour seminar and eight-lesson course; and a manual, marketing materials CD-ROM and DVD).

Give parents exactly what they want—The NAPMA EZ Defense for Children Program—Order yours today!

NAPMA EZ Defense for Children Program

NAPMA Basic Members: $225.00
NAPMA Maximum Impact, Peak Performers and Inner Circle member: $200.00

(Plus shipping and handling)

For a limited time!
NAPMA Members receive discount on EZ Defense for Children Program!

Click “Order Here” button below to customize your order in the next page.

 

 

 

Add commentJune 12th, 2008

Discover the hidden secret in your martial arts school. Stephen Oliver’s Extraordinary Marketing Program. The ultimate way to increase your bottom line by thousands.

This program is the “Hidden Secret” to many of the Martial Arts Industry’s great success stories of the past five years — all available for you, delivered to your door in 58 audio CD’s, 4 notebooks of “insider material” and access to an incredible amount of additional bonuses and supplementary material via digital download and a members-only web site.

Dear fellow martial arts school owner.

The information contained in this program will help you dramatically increase your personal income this year and teach you how to maximize your marketing strategies, and perhaps more importantly, help you save thousands of dollars per year.

This program will hugely accelerate your learning curve to maximize your school’s marketing results. Over the past 24 years I have run a large martial arts organization (Mile High Karate) and, to your great benefit, been more aggressive in testing new ideas than anyone I know (or know of) in our industry.

Those who achieve the most in life are the bold souls who act quickly, taking ideas and implementing them!Over many years I’ve implemented many new ideas, had huge successes, and learned many valuable lessons.

This program is going to teach you all of these lessons.

The Extraordinary Marketing Program Part 1: Using the Internet to Market Your Martial Arts School

The Internet has been misused by martial arts school owners. Just search for martial arts school sites; what are they trying to accomplish? They don’t know either.

You will learn all about using the Internet to support your school effectively. This program is the most complete explanation on how to use the Internet effectively for your school, presented in a simple step-by-step format. The meager cost of this program will be made up many times over just in the savings you’ll reap in time and frustration by knowing what to do, rather than struggling in the dark.

Part 1 includes:

Section I
Understanding the Internet and Making it Work for YOU!

• Why most martial arts school web sites have been a huge disappointment.
• What they don’t know and why most efforts have been completely wasted.
• Why the “if you build it, they will come” mentality only works in Kevin Costner movies
• Why your web site may actually frustrate and irritate your prospective students.
• History and background of the Internet and how it applies to your school and the success of your business.
• Internet basics.
• How to get a web site up and running, with a good domain name, what’s a URL and how to choose a great one for your school.
• E-mail: The killer application for your martial arts school — how and why.
• Very important considerations before putting up a web site, or, things that no one thinks about, and should!

Section II
How to Use the Internet to Attract New Students

• General Considerations
• Site Design• Automate your follow-up.
• Why they’ll never come back and how to solve that problem.
• How to generate traffic to your web site
• How search engines work and how to be found in the major search engines.
• Using e-mail to generate traffic to your site and create new students.
• How to develop your own affiliate program to generate new students with direct results and measurable costs.
• Viral Marketing — VIP Turbocharged. The newest way to turbocharge your word of mouth enrollments. A key marketing concept that is only possible with the Internet.

Section III
Using the Internet for Your Existing Students

• Radically improved student service improves student retention.
• Staying in touch.
• Eliminate your printing budget and use e-mail effectively and appropriately.
• Sample templates and design ideas for your students-only site.Section IV
• Other revenue sources: many, many other ways to make money through the Internet and through making additional sales to your own students, prospects and to your industry.
• Affiliate sales to your students.
• Information products: how to create, market and earn from your own books, audio tapes, video tapes or web site.
• Recommendations for books, programs and support materials to help you understand and implement Internet strategies even more fully.

Why Is All of this Important to You?

One school saved $2,000 per month using the principles outlined in my Extraordinary Marketing program.

Would saving $2,000 or more each month benefit you?

What would you do with an additional $2,000 straight to your bottom line? Into your pocket? Or perhaps $24,000 per year? You could lease a Mercedes, maybe even a Ferrari, or maybe, double the square footage of your school. Or, buy your dream home, with an additional $24,000 per year!

In my schools, every prospect gets 10 follow-up letters and our weekly newsletter — every week. With over 2,000 prospects in my database, I spend only $19.95 each month to accomplish this extensive follow-up. Wait a minute: Is that a misprint — only $19.95 per month? Yes, in fact, for 2,000 prospects, this saves me $1,000 per mailing, and all of them receive 20 or more mailings from me automatically. That’s a $20,000 savings!

Are you starting to get an idea about the potential of this internet stuff? Most of us only follow-up with our prospects once or twice. Guess what? Your best response is on the seventh letter!

How many enrollments are you losing? How much extra money is coming out of your budget to accomplish your objectives? And here’s the best part: all of that follow-up happens automatically. No more stuffing envelops, calling the printer, hauling envelops to the post office or supervising the clerical staff to insure that all of the above really happens consistently. In fact, this year I’ll be laying on the beach in Bermuda while all of my prospects get great sales letters from me, and they’ll all be personalized with their name and other important information.

Now, I know what you may be thinking” Why do I care about the Internet? I teach Karate — you can’t do that on the Internet. My web site hasn’t done me any good, so why put more effort into the web?

Well, the Internet holds great promise in several key areas:

1. Saving you money. In some cases, as much as $2,000 to $6,000 per month!
2. Simplifying your systems.
3. Providing higher quality student service and, therefore, better retention.
4. Increasing your enrollments with minimal effort.
5. Providing additional revenue sources with little or no additional effort on your part.
6. Freeing up staff time by giving students access to basic information with no added time on your part. If you have failed miserably with your web efforts, I’ll explain why, in clear and simple terms.

If you haven’t made the plunge into the Internet yet, you’d better get into the 21st century and be up to date. Without an effective Internet strategy this year, you’ll miss out on some tremendous opportunities, and miss the opportunity to be much more professional in your student interactions.

The Extraordinary Marketing Program Part II: Direct Marketing for Your Martial Arts School

Over the last 30 years the martial arts industry has gone through some incredible changes. Beginning with the Bruce Lee and Kung Fu series martial arts boom of the 70s, through the Karate Kid era which radically changed our industry’s paradigm, to the more recent tae bo craze.

In “Direct Marketing for your Martial Arts School,” I explain how many school owners got spoiled in their marketing efforts — including me and many of my friends — and why eventually many schools failed or suffered without an easy flow of new students.

I’ll explain why effective marketing for your school depends upon mastering many time-tested direct marketing concepts — all of which are ignored during artificial boom times.

Do you want to externalize your success and rely on Bruce Lee, Mr. Miagi, Chuck Norris or Billy Blanks to rev up the next easy source of enrollments?

You really don’t want your income and livelihood to be dependent upon factors that you have no control over and no ability to predict.

Section I: Creating Effective Strategies

In Section I of “Direct Marketing for Your Martial Arts School” I will discuss many keys to an effective strategy for your school, including:

• Why most newspaper ads for martial arts schools are a complete waste of money. Have you stopped advertising because you think your money is being wasted? Why you must have a marketing budget and how to make sure your efforts are cost effective. How much should you spend to acquire a new student? The answer is going to surprise you — really surprise you.
• Why the number one factor you must focus on to improve your revenue is mostly overlooked and rarely measured effectively by martial arts schools.
• The two key factors in any advertisement that can increase your response by 1500% or more and why they are overlooked by most school owners.
• The five-step process for writing an effective ad for your school. Key concepts that I learned all about in 1982 and then forgot about.
• Why there’s nothing new in marketing, except martial artists who have not applied the secrets of the direct marketers. Those who do see their results double, triple or quadruple!
• Why tracking your ads is important. And the impossibility of really testing your ads. Half of your ad budget is wasted!. I’ll help you figure out which half.
• Targeting your prospective students.
• Psychographic targeting.
• Demographic targeting.
• Determining your geographic area.
• Testing and measuring the results of your marketing efforts.
• Maximizing your school’s revenue.
• Increasing per-student results.
• The effect that retention has on revenue.
• Lifetime value of a student: how to maximize the overall return to your school of each student.
• Your complete marketing mix: planning and developing a plan.
• Design, write and create great advertisements in all media
• Fads and trends and how too benefit from exciting marketing. Avoiding disaster from jumping on suicidal bandwagons.
• Identifying great advertising.
• Developing your own headlines.
• Generating and using student stories effectively.
• Salesmanship in print: writing effectively for your school
• Offers: creating a call to action that really works.
• Layout, design and graphic elements.
• Sales letters: Insider’s secrets to direct mail.
• Stealth approaches to “sneaking up on” your prospects.
• Classic mistakes that martial artists make when communicating with their prospects.
• How really to deal with your competition by positioning yourself.
• How to not compete fairly.
• How to get 100 new students per month.
• Sudden death marketing.
• A framework for decision making in promoting your school.
• Laser-focused promotions.
• Why they just don’t care.
• Ad repetition in all media: how to plan and place your ads in:
• Television
• Radio
• Newspaper
• Direct Mail
• How often to change your ads and update your message

Section II: Generating Enrollments

This one section is worth 100 times the entire cost of this program! Guaranteed!

In this section I give you step-by-step details about a system I used to generate 250 extra enrollments in one year at one school with zero advertising budget.

What would 250 extra enrollments be worth to you this year?

To me they are worth more than $500,000.00!

This is a proven system that has generated over 1,000 new students for Mile High Karate in the last 30 months at very little cost and with great predictability.

These are enrollments exclusively from the step-by-step system I will show you - not from a myriad of other methods, referrals or paid advertising.

Also in this section I will:

Explain step-by-step the process for setting this system up for yourself.

Provide 100% of the artwork you need in digital form - MS WORD and MS Publisher files - that you can modify with your name, logo, phone number and address and use “as is” for yourself.

Give you actual statistics on a monthly and yearly basis on how this program has really worked for Mile High Karate.

I’ll give you complete scripts on how to set these up and follow-through with this exciting system.

This is not a “baby-sitting” service or any other non martial arts related program, it is a step-by-step method for introducing your program to the appropriate target market and then giving them an easy way to enroll in your school and become a long-term student.You really must have this information and implement it quickly.

The Extraordinary Marketing Program Part III: “All the Things I Wish I Knew When I Was 22″

I’ve spent millions experimenting and learning. And frankly, I’ve wasted a huge amount of money learning very expensive lessons. The good news is that you can learn from my experience and keep the money for yourself.

Really, there are only a very few things that really matter for you with your Martial Arts school business:

• Lifestyle
• Wealth
• Contribution

What’s that mean?

Well a huge number of school owners end up working 100 hours per week, barely making a living. Even if you make $200,000.00 or more per year, do you really want to spend every waking moment at your school?

I’ll share with you some of the lessons that I’ve learned on how to “Get a Life” and still run a successful school.

Wealth.

Everyone talks about gross revenue.Well certainly that’s important, but let’s face it, for your business, gross is only relative to what your expenses are. What would you rather have: $170,000 per month gross with $165,000 in fixed expenses (I’ve done that before - really), or $35,000 in gross revenue with $20,000 in fixed expenses?

OK, once you get the net up, what’s really important?

Well, two things: How well you live now AND how much you keep and invest for the future. Most people, but frankly, a much higher percentage of martial arts school owners than the generally population, get to be 65 or 70 years old with no assets and no retirement income, and must continue to work or live on Social Security. Do you really want to be teaching martial arts daily to make a living, dependent on income from your students when you make it to 60 or 65?

In “All the Things I Wish I Knew When I Was I teach you why most things that school owners think of as success really are just ego, and why the truly important things get missed by most.
Among the topics covered:

• The employee problem. Why more is not necessarily better.
• How to simplify your life and improve your income.
• How to separate ego from business reality in building your school and in developing your facility.
• Save on your rent and work with your landlord effectively.
• The many foolish distractions that school owners pursue and how to avoid these mistakes yourself.
• What gets measured gets done, or, the art of unshakable numbers in management.
• Grow your own, or,“no one knows the troubles I’ve seen.”
• A crisis must never be experienced for the second time! I’ll also share with you some incredible networking ideas:
• How I got Chuck Norris to visit my school and generated huge amounts of free press and favorable publicity.
• How I’ve networked with some of the finest business minds in the country.Who is it you want to get to know?

Using some of these ideas I’ve:

• Had breakfast with Jay Abraham and discussed martial arts marketing ideas, including the content for my “infomercial.”
• Brainstormed with Brian Tracy.
• Hung out and brainstormed with some of the top marketing minds in the Internet today.
• Hung out with Chuck Norris at his ranch in and developed an on-going win-win relationship.
• Shared “lesson of the week” ideas with Denis Waitly.
• And met, and worked with, and in some cases, trained some of the best known “marketing experts” in the martial arts industry.

By the way — I didn’t pay any of these people to be a “consultant” — didn’t hire them. Just used an incredible idea that I discovered almost by accident.

Also, I’ll share all of the many secrets I learned promoting a national karate tournament. During my years on the NASKA World Tour I learned the good, the bad and the ugly aspects of promoting a huge event, and, of helping to shape the direction of martial arts sport competition.

Want to be a promoter? I’ll show you how.

Thinking about being a promoter? Watch out - I may just talk you out of it!

The Extraordinary Marketing Program Part IV: The complete audio CDs of the Summit of Martial Arts Millionaires.

This includes my facilitating the greatest gathering ever of millionaire school owners and industry gurus to help you learn everything you need to learn about staff development, upgrade programs, multi-school development and many more important subjects.

Who’s included?

Sr. Master Bill Clark - Possibly the most successful multi-school owner in the United States, with more than 29 locations in Jacksonville and throughout Southern Florida.

Grand Master Jeff Smith - former World Champion and Championship school owner. Everything you need to know about student service and developing impeccable student retention.

Master Sergio Von Schmeling - who owns and operates one of the largest chains of tae kwon do schools in the southern United States. A visionary explorer in marketing, teaching and staff development.

Frank Silverman - successful multi-school owner in Orlando and president of MAIA, the Martial Arts Industry Association.

Rob Colasanti - a founder, president, and integral member of the National Association of Professional Martial Artists (NAPMA).

Joe Corley - multi-school owner (Joe Corley American Karate) in Atlanta Georgia. Owner of the PKA, and promoter and founder of the internationally known “Battle of Atlanta.”

Lloyd Irvin - probably the most successful Brazilian Jujutsu school owner ever! Learn how Lloyd took Stephen Oliver’s direct marketing principles and developed a $1,000,000.00++ mixed martial arts school.

The Extraordinary Marketing Program Part V: “My life in Martial Arts” by Bernard Kerik

A stirring presentation by former NYC Police Commissioner Bernard Kerik designed to give you lots of tools to present the benefits of martial arts training at a much higher level.

Bernard Kerik is also an integral part of the Coaching program and will share with you “Leadership in Action” skills on a regular basis.

The Extraordinary Marketing Program Part VI: Creating a “Millionaire Mindset,” by Lee Milteer

Lee Milteer, with a cast of extraordinary people, teaching you how to create Millionaire Mindset for yourself, including:”Super Man Thinking,” with Chuck E Cheese founder, Gene Landrum and Wealth Attraction and Freedom and Wealth Thinking.

Okay, so why am I qualified to share this information? Why would you want to listen to me?

A little background… Maybe I was just born under a lucky star, but when it comes to running a professional martial arts school, I was born with the proverbial “Silver Spoon.”

While attended college at Georgetown University, I was a head instructor and branch manager for The Jhoon Rhee Institute in Washington, D.C. At the time the Jhoon Rhee Institute was the number one martial arts business organization in the world.

I sat through hours and hours of training sessions and meetings with a few notable figures in the martial arts industry: Jhoon Rhee (father of American Tae Kwon Do,) Nick Cokinos (then President of the Jhoon Rhee Institute, now chairman and owner of Educational Funding Company), Jeff Smith (the DC Bomber

- first World Light Heavy Weight Kickboxing Champion and one of the top school owner’s in the United States), Ned Muffley (then General Manager for the Jhoon Rhee Institute and now General Manager for Educational Funding Company) and many others.

When I graduated from Georgetown I decided against moving on to big corporate America, and put pursuing an MBA on hold.

I put together a very extensive business plan with Nick Cokinos’ help, spending 12 months studying direct marketing at the Library of Congress. I read everything that I could get my hands on about advertising, specifically direct mail and copywriting. I also spend

several months at the Federal Trade Commission, where I read the sales manuals and management training materials for every major health spa chain in the United States.

In a rather gutsy move I then moved across the country to Denver, Colorado, and with $10,000, opened five schools in 18 months, and grew to over 1,500 active students and over $1,000,000 in revenue by 1985.

Over the year’s I’ve continued to develop my schools and experiment with a huge number approaches. In 1989 I decided to extend my management knowledgebase and went back to school for a Master’s Degree in Business Administration (i.e., MBA), with a primary focus in marketing.

“Gee, I don’t know how you’re able to study and come up with this much great material! I was just AMAZED at the content and the exciting ideas in this system — it’s really given me some great ideas. Every school owner must have it — now.
What I really like is anything that I want to run with and implement im­mediately - you give me ALL of the tools, all the steps, and even the click through links to web sites, authors, software tools, etc. that I need to get up an running right away. This really is the most comprehensive - yet easily readable material that I’ve ever seen.”

Joyce Santamaria Empire State Karate

What an outstanding book, not only for a Karate school, but for any local business that wants to market their­selves more effectively online. Tons of resources and details that will save hours and lots of dollars.”

Jonathan Mizel The Online Marketing Letter

I enjoyed your book “All the Things I Wish I Knew When I was 22″, espe­cially the part about firing students and staff. At least now I know I am not alone when no matter what I do that I cannot please everybody.All the books you have authored I have looked over and they all seem very informative and relevant. There are several new concepts that I have not seen before as well as many that I have seen but need to see over and over again any­way. Thank you for providing all your information.

Glenn Finke Traditional Karate-Do Center Warwick, NY

Stephen I have to say that I would have paid the fee just for your “Everything I wish I knew when I was 22.” It was absolutely brilliant and really forced me to think about my own set up in the UK. I sat there reading it thinking “This is me”! Many of the problems you highlighted I am currently dealing with myself, and your views were certainly a balanced and well thought out com­ment on my current situation. Keep up the good work.

Stephen Cowley Steve Cowley’s Martial Arts Academy High Wycombe, Bucks United Kingdom

“I do want to thank you for marketing such an extraordinary package of ma­terials. Awesome is the only word I can use to describe your package at such a low cost. I have had an academy (six days a week) open for the last twelve years and before that worked for one of my instructors for about six years in his five schools. The reason that I say low cost (and you know what I am talking about) is that we have paid out thousands of dollars over the years for business ideas and teaching ideas! The software is super!
We have over the years tried everything that came along. Master Vision beats them all. The little book “All the things I wish I knew when I was 22″ was worth the cost of your program.
Anyway, it has been the shot in the arm that we needed and we thank you for the dose of medicine. Anyway, thanks for your program. Keep the faith and keep plugging “if you never give up, never quit and you never surrender you will never fail.”

May the Lord God Almighty continue to bless and keep you and you family always, amen.

Gordon & Sheila W. Dixon Tupelo Martial Arts Academy Shannon , MS

Our currency (Rand) is very weak in comparison to the dollar. You can multiply the price with 8 to have an idea what I paid for the product! I am still very happy that I had bought the program!Although we are worlds apart, the similarity of our markets is absolutely scary! I am currently reading through the “Things I wish I knew…” for a second time and really enjoy your approach. I am (was) a technical fighter and teacher all my life and only loved Karate-do, I am now rapidly changing to become a marketer, seller, business person etc. It has been an eye-open-ing experience to read the material you had sent. I am eagerly awaiting to apply nearly every single suggestion in the program. The similarity in our markets are really amazing! Although we are continents apart! I enjoyed the line, “I have not found even a single advantage into entering my students into the external tournaments.” I am currently working through all the material and will have my web site, etc. in place for the beginning of our academic year which is January. I will keep you posted!

Soon Pretorius Karate Academy of South Africa Waterkloof, Pretoria, Gauteng South Africa

At the same time I began promoting the Mile High Karate Classic, which for 10 years was a very successful and highly-rated NASKA world tour event.

During these many years I’ve had the privilege of meeting and working with just about every successful businessperson, teacher and school owner in the martial arts industry.

These industry leaders have taught me much, and I believe, often consider me a mentor and leader in the business of martial arts school operations.

During these years I’ve had many huge successes and some spectacular failures. As in all endeavors, the failures have taught me much more than the successes. What I consider my greatest strength is a willingness to continue to take risks and try new approaches to all of the challenges of school operation.

In the past three years I decided to pursue what I think of as an “informal Ph.D.” in Internet and Direct Response Marketing. I’ve traveled around North America, spending way over $100,000, on a variety of Internet training seminars and programs. I have developed several internet companies - many totally unrelated to martial arts.

I continue to run a chain of schools in Denver, lecture around North America on School operations, and continue to expand my knowledge of all details or running a successful martial arts business.

FREE Limited Time Bonus: $2,795.00 value.

This bonus alone is worth your entire investment in this incredible program!

The complete “Bootcamp in a Box,” which is 27 audio CDs of Stephen Oliver, along with guest participants Lloyd Irvin, Tommy Lee, Robert Lewis, and many others, teaching you everything you would ever need to know to create 240 to 500 new students for your school every year.

Nothing is skipped or left out!

From using the most effective and high leverage “grass roots” marketing systems to radio and TV infomercials.

Includes the complete 500-page transcript of the entire exhaustive session.

You will be a complete master of marketing your school when you are done with this free bonus, and it’s only available if you order this month.

More FREE Bonuses!

• 60-day FREE Trial Membership in Stephen Oliver’s Coaching & Master-Mind program - the program that has created more martial arts millionaires than any other.

• Stephen Oliver’s insiders-only Coaching web site. Includes replays and transcripts of past Master-Mind coaching calls, real marketing plans that generated 500+ enrollments in a single year, sample ads, real-life results from superstar school owners, all past Millionaire Mindset lessons and call replays, and an open Master-Mind forum to brainstorm with Stephen Oliver, Jeff Smith, Mile High Karate regional training directors and other Master-Mind clients about how to grow your school, plus free content from other marketing and sales experts, such as the renowned Dan Kennedy, and much more!This, alone, is worth the small investment, and will show you how to double, triple or quadruple your school’s results with much less effort.
• All written Extraordinary Marketing Materials as digital downloads, so that you can get started growing your school right now, with no UPS or FedEx delays!
• Monthly Marketing, Sales and Business Development Teleseminars and Q&A Sessions with Stephen Oliver to grow your school and explode your income.
• Monthly Black Belt School Teleseminars and Q&A Sessions with former World Champion Jeff Smith to grow your school, improve your student retention and create champion students.
• One live Master-Mind event per year in Colorado, hosted by Stephen Oliver and Jeff Smith, and attended by his Coaching and Master-Mind clients - many doing $50,000-$110,000 per month, his regional Mile High Karate school developers and Mile High Karate franchise owner-operators.
• One live “Black Belt School” instructor training session per year taught by World Champion Jeff Smith, along with senior Mile High Karate training directors and master instructors
• Monthly Teleconference with Millionaire Mindset Host Lee Milteer. Learn to expand your thinking as an entrepreneur and get rid of mental roadblocks to your success.
• Weekly Millionaire Mindset Lessons by Lee Milteer and special guests, including world famous authors and entrepreneurs.
• A monthly One-on-One Coaching call (in months that we do not have your regional Master-Mind meeting) with our national training director or regional training director, to individually focus your school’s growth and maximize your income, while simplifying your life and operations. This will personalize your training for your needs, help answer any questions, and most importantly, hold you accountable for maximizing your income, improving your lifestyle and creating the highest quality Black Belt students.
• And more free reports! Intensive Advertising, Reason Why Advertising, How Shall We Know Good Copy, Scientific Advertising, Unleashing the Idea Virus, Internet Super Conference and Affiliate Action Plan.

Long recognized as one of the sharpest marketers in the industry, it comes as no surprise that Stephen Oliver is the first to publish an excellent how to manual on marketing your school on the internet. It’s Stephen’s typical fashion, while the rest of the industry is just discovering the web, he has already written a book on it.

John Graden, Founder, NAPMA

WOW, what is Master Stephen Oliver’s Mastermind & Coaching program worth? Well with ideas and help of Master Oliver and his unlimited knowledge we will likely quadruple our gross at each of four locations.The mastermind work, the personalized help have made such an amazing difference for us! I would recommend this program to anyone wishing to do the martial arts business right! It is truly the difference between feast and famine!

Master Art Mason Founder: The Peaceful Warriors’ Martial Arts Institute 6th Dan Black Belt Hon Sang Mu Sa Hapkido

Stephen Oliver’s Complete Extraordinary Marketing System for Martial Arts Schools Order this program now.

You may read it, study it and implement every step with absolutely NO RISK TO YOU. Order by _____ and receive the FREE $2,795 bonus: The complete “Bootcamp in a Box,” 27 CDs and complete transcripts of the Bootcamp sessions.

This complete package is available to you with low “equalizer” payments to make it easy -only $297 today and seven weekly payments of $297. Includes the 60-day bonus enrollment in the Coaching Program (a $1,994.00 value by itself!)

Full Guarantee
I guarantee you will increase your NET PROFITS by $100,000.00 or 100% of your money back! No questions asked.

If you read the material, apply the lessons, and fail to add $100,000.00 to your bottom line from the ideas included, I’ll refund everything you’ve paid and let you keep the bonuses for your trouble - even if it’s a year from now. You have up to 12 months to implement these ideas before deciding.

All I ask is that you do me two favors:
First: Order the program now and begin implementing these ideas within the next 48 hours.

Don’t procrastinate. You have no risk.

Second: Really implement these ideas! You will improve your life and supercharge your marketing results.

Remember this great quote:
“ Whatever you can do, or dream you can…begin it. Boldness has genius, power, and magic in it.” - Goethe

If you buy my materials and either fail to read the material or fail to take massive action, then you will have wasted your time and money. However, if you are an action-oriented individual open to new learning and new ideas, then take my NO RISK offer now, and decide for yourself if it is really worth 10 times or more the asking price.

I look forward to hearing YOUR success stories - and, testimonials from this material. You will find it of great value - I GUARANTEE IT!

Sincerely,

Stephen Oliver, MBA, 8th Degree Black Belt CEO Martial Arts Marketing, Incorporated Founder/CEO Mile High Karate

To order by fax:

Download order form here.

US & Canada: 1 (800) 795-0583
London -UK: 44-800-471-5096
Sydney, Australia: 61-294-750-098

 

Or mail to:
P.O. Box 260267, Lakewood, CO 80226

Add commentMay 20th, 2008

Retain More of Your Summertime Students for the Fall and Beyond When You Add the NAPMA Padded Nunchaku Program to Your Summer Camp Curriculum

What better way to pre-frame your summer camp program participants to become long-term students than to give them something extra, such as the NAPMA Padded Nunchaku Program!

SPECIAL OFFER: Order the NAPMA Padded Nunchaku Program at the special members’ prices and you’ll qualify for super-low discounts on the NAPMA Padded Nunchakus Drills and Games Program as well as our Molded Foam Padded Nunchakus.

For a very small investment, you can enhance the value and quality of your summer camp curriculum when you introduce the fun, excitement and challenge of learning and using padded nunchakus.

It’s an investment that will produce big returns because this is the kind of fast-paced action and competitiveness that children new to martial arts really want to experience. There’s no better time to preframe parents for a renewal or upgrade for the fall than when they see the excitement and enthusiasm on your children’s faces after a vigorous padded nunchaku session. Developed by Rick Bakker, the NAPMA Padded Nunchaku Program includes original curriculum for students from White to Black Belt, with

separate DVDs for each of the program’s four levels: novice, intermediate, advanced and expert. You can easily entice your summer camp participants to enroll for regular classes with the promise of future padded nunchaku curriculum.

Use the 93-page Instructor Manual to help you intro-duce padded nunchaku excitement at every belt level, starting in the fall. It will automatically give your Black Belt program a boost, as added curriculum for returning students and greater student quality to help you up-grade more Brown Belts to your Black Belt Program.

Take advantage of our special offer today!

Order the NAPMA Padded Nunchaku Program at the members’ prices below and you’ll qualify for super low discounts on the NAPMA Padded Nunchakus Drills and Games Program as well as our Molded Foam Padded Nunchakus.

NAPMA Padded Nunchaku Program

NAPMA Basic Members: $299.00
NAPMA Maximum Impact Members: $224.25

NAPMA Padded Nunchaku Drills and Games Program

Use these 35 creative classroom activities, drills and games to supplement the NAPMA Padded Nunchaku Program. Manual and one DVD included.

NAPMA Basic Members: $99.00*
NAPMA Maximum Impact Members: $74.25*

Molded Foam Padded Nunchakus

NAPMA’s padded nunchakus are made with special shock-resistant foam that will not slip off the PVC core. They’re extremely durable and include a nylon-carrying bag.

NAPMA Basic Members:
10” Youth, $9.99 each*
12” Adult,$10.99 each*

NAPMA Maximum Impact Members
10” Youth, $7.50 each*
12” Adult,$8.25 each*

Click “Order Here” button below to customize your order in the next page.

* Must order at same time as Padded Nunchaku Program to receive these super-low discount prices. Plus shipping and handling.

May 1st, 2008

Who Else Wants to Add $50,000.00, $75,000.00, $100,000.00 or MORE to Their Schools by Teaching 2 Extra Classes a Week??

If you don’t currently have a program for pre-school aged students, or if yours is not performing the way you would like, the Little Ninjas® Program is for you!

But there is one WARNING!
This is NOT for school owners who want to be baby sitters! This program teaches REAL Martial Arts Skills, and can create dedicated, enthusiastic students that will stay with you for YEARS!

Dear Martial Arts Professional,

The 4, 5 and 6 year old market for Martial Arts Schools, is expanding at an AMAZING rate. With few other extracurricular activities available for the pre-school aged student, our Little Ninja’s Program can be a VERY VALUABLE solution for families and a lucrative profit center for your school!

Our LITTLE NINJA’S program is a “Plug and Play” system for school owners just like you, who want to expand their school, but don’t want to “de-value” their Martial Arts Program.

 

Now……I know what you may be thinking:

But, I teach Kung Fu, Karate, Taekwondo, Tang Soo Do, (or any other style), how can I use the Little Ninjas® Program?

The Little Ninjas® program focuses on the basic components of Martial Arts technique. These principles are UNIVERSAL, and can be effortlessly integrated into your program. The curriculum is focused on building strong fundamentals, like Balance, Focus Skills, Chambering for Kicks, Blocking Technique, and Gross Motor Coordination and Skills, which will create a strong foundation for you to build your specific style of martial arts on.

We have many members who teach, Kung Fu, Shotokan Karate, Hapkido, Taekwondo, Jiu-Jitsu, Kali, Yoshukai Karate, Tang Soo Do, Arnis, Kuk Sool Won, and many other styles (too numerous to list), who all use the Little Ninjas® program with HUGE levels of success!

For Example, Julio Anta in Miami, teaches a very traditional Style, Hun Gar Kung Fu, and has been “blowing the doors off” with his Little Ninjas® program.

“…I began living my childhood dream!”

How will I communicate the benefits of the Little Ninjas® program to my prospective clients, and how do I continue to communicate these benefits after they are enrolled?

This is the key to enrolling LOADS OF NEW students. Being able to educate your prospective clients about the LIFE CHANGING benefits of training in your program is the secret to creating building your school.

The Little Ninjas® program will eliminate the “confrontational” sales process! Simply follow the step by step “talking points” and your prospects will clearly understand how valuable this program will be for their child, thus removing the biggest obstacle to enrolling them.

You’ll even receive everything you need for your staff members to continue to reinforce these benefits in class! Your instructors will have a class by class blueprint for not only what “curriculum” to teach, but “at a glance” outlines for clearly and articulately communicating why your students NEED to be a pert of this program LONG TERM!

“….took my school from 150 students to 600 students!”

How can I “close the back door” and keep these students training LONG TERM?

Well, I have great news!

Obviously, great student retention is a HUGE component of a successful school! And the Little Ninjas® program has a dazzling track record for creating committed clients who are focused on the LIFELONG value of the program, not just a seasonal pursuit.

Just imagine, “cracking the code” to student longevity. Well, the Little Ninjas® program does just that. There are 2 primary reasons that students quit:

• Reason #1: The Parent doesn’t see the value of continuing. (See the item above)
• Reason #2: The Students “gets bored” doing the “same old thing” every class.

The Little Ninjas® “Drills and Games” DVD and Manual will give you so many thrilling, exciting, stimulating, classroom activities that your students may never see the same thing twice for YEARS, while still building the fundamental skills they’ll need to become fantastic Martial Artists!

Imagine what that type of variety could do for your retention!

Now, of course, repetition is the mother of skill, so all these creative activities are laser beam focused on the key fundamental skills of

Martial Arts technique such as;

• Chambering the knee for snapping kicks
• Hip rotation for side kicks and round kicks
• Wrist rotation for blocking
• Leg strength for stances and speed
• Memorization of combinations for forms/katas
• Distance, speed and timing for sparring and much more

“..we also achieved our goal of 350 active students!”

”Today marks the 15th anniversary of my dojo, Ichiban Karate Studio. ….we also redesigned our preschool program to encompass the Little Ninjas® curriculum. Through our membership with NAPMA® we have not only achieved 15 years in the industry, but we also reached our goal of 350 active students! Thank you, NAPMA®!”

Chick Gavitt, Ichiban Karate Studio, Wakefield , Rhode Island

But PLEASE…..Don’t take my word for it!!

Read for yourself, what some of these other Little Ninjas® program owners are saying!

“I doubled the size of my school in two months!”

“On January 1, 2002 our active enrollment was 123 students. With the help of NAPMA’s Little Ninjas® preschool program and the Ultimate Body Shaping Course, I grew my school to 254 students by the end of February 2002. The momentum continued with 35 new students that March. My school leaped to the next level and the momentum has driven us to even greater successes.

”Not only does it give each Little Ninja something to focus on every day, but it also gives him a reward each day ( belt stripe or stickers and applause ). It also causes the instructor to focus on each child individually each day instead of looking at them as just a sea of eyes and bodies. They focus on individuals. The Little Ninjas® program creates a special moment for each student everyday.

I went from a 200-student school to a 400-student school since joining with them.

I must say I sleep better at night not having to worry about every little detail that goes on. My classes are better now that I am constantly motivated. I don’t need to pick my own brain now that I have professional consultants and people to network from.

….We should be at 300 students at the very latest by the end of October and are on track for 350 - 400 by the end of the year….

I’ve gotten such a response for Little Ninjas® that I’ve added a 2nd evening group that is already filled (I split them into low and high belts) and am starting morning Ninjas and Pre-Ninjas in 2 weeks….”

Keith Wilkes, Fear Knot Martial Arts, Elizabethtown, PA

“Thanks to NAPMA® and the Little Ninjas® program we have been able to go out and pursue our passion full time now…”

“Just a quick note to let everyone at NAPMA® know how thankful we are.”

“Thanks to NAPMA® and the Little Ninjas® program we have been able to go out and pursue our passion full time now. We have just opened a 4,000 square foot dojo and have new students enrolling daily. Thanks for the great marketing tools.”

Chris & Tami Sprague, Personal Development Institute, Inc., Lincoln, IL

“…went from 5 Ninjas to 40 in just 3 months…”

“I have been a NAPMA® member for 3 years (and love the material).

My job as president for the NTFA involves me in trying to help our other 16 affiliate schools grow to a professional level. I have actively been helping them reach new levels for the past 2 years and really enjoy sharing the knowledge that I have gained through NAPMA® with them.

We recently ‘officially’ started the NAPMA® Little Ninjas® program. It has been fantastic. I went from 5 ‘ninjas’ to currently 40 in just 3 months of running the program according to the manual.

Over the past 3 yrs I have slowly made the transition from working a fulltime sales job while running 2 clubs to just doing Martial Arts fulltime. With the help of NAPMA® I have been able to do this. Thank you for all of your guidance.”

Joey Perry, Joey Perry’s Martial Arts Academy, Jonesboro, AR

“The Little Ninjas® program is the most exciting that I’ve come across in my 27 years in the Martial Arts!”

“The Little Ninjas® Program is the most exciting that I have come across in my 27 years in the martial arts. Having Just taken the step of going Professional I am looking at all ways possible to grow my schools and this is one that you would be mad not to implement.”

Master Oliver De Bretton, Modern TKD Association, UK

Here is what you will receive!

The Little Ninjas® Start-Up Kit the turnkey, age-appropriate program that will help you succeed in the extremely profitable preschool market. The kit includes:

A complete preschool program structure – Your complete “Blue Print” to building a Little Ninjas® program that will skyrocket you school’s student body and add THOUSANDS of dollars to your bottom line every month! This “Step by Step” guide will answer any possible question you may have about implementing your Little Ninjas® program, from how much to charge, when to schedule the classes, who should teach the classes, how to train the Little Ninjas® instructors, how to conduct promotions, and MORE!

• Material for Eight Levels of Advancement – All the “physical” curriculum you’ll need to transform your Little Ninjas® into top flight students in your academy!
• A Creative Reward System – To keep students striving for excellence, it’s important for them to be able to “see” the results of their efforts! The Little Ninjas® program has some very creative, visual reward systems that the students absolutely love, and their parents sincerely appreciate!
• Step by Step Guides on Testing, Pricing and Scheduling – This area is particularly important for school owners who really want to add a substantial program to their schools! The Little Ninjas® program can be one of the most valuable profit centers of your business if implemented correctly! By no means does this have to be an ancillary activity for your staff. This will create a STRONG revenue stream for your school!
• How to Overcome Enrollment Objections – This guide will give you a virtual “Road Map” to follow while presenting this program to prospective clients. No more guess work, or fumbling around for the “right thing to say”. Simply follow this map, and your prospects will have no option but to see how valuable your program is!
• Classroom Activity and Skill Building Material - 40 exciting, stimulating, retention building classroom drills, GUARANTEED to bring enthusiastic smiles to the faces of not just your students, but their parents as well!!
• The Streamlined “Operations Manual” – This will give you and your staff the overarching framework for how to structure your Little Ninjas® program. From how to create Little Ninjas® Instructors, to Developing INTENSITY in your Little Ninjas®!
• Little Ninjas® Skills, Drill and Games DVD – OVER 40 MORE original and inventive “In Class” activities to further “mask repetition” and excite your students! You and your staff will have a virtual fort knox worth of ingenious material to teach your new Little Ninjas®!

I know that all this might seem “Too Good to Be True” but it actually gets EVEN BETTER Act RIGHT NOW and we will also “throw in” $277.78 in FREE bonuses!

FREE BONUS #1 ($74.87 Value)
Parent Handbook. This illuminating handbook clearly outlines the benefits that this program will deliver to the child. Each parent should be given a copy of this precious manual so they will truly understand what they are “buying”.

FREE BONUS #2 ($49.98 Value)
A comprehensive DVD seminar, hosted by Melody Shuman, the program’s developer, where she will lay out the structure of the program in GREAT detail! This is a FANTASTIC resource for new Little Ninjas® program implementation.

FREE BONUS #3 ($49.98 Value)
Full Featured Instructional DVD to help you systemize your staff training! Play this JAM PACKED DVD for your instructors and watch the energy level of their classes shoot off the charts! Your students will certainly have a BLAST in their classes, while they are building their fundamentals.

FREE BONUS #4 ($34.97 Value)
Digital Ad Designs on CD. Simply take this Media CD to your printer, tell them to add your school contact information and your off to the races. These are expertly designed advertising pieces that present a VERY professional image to you prospects and clients!

FREE BONUS #5 ($67.98 Value)
Little Ninjas® Promotional Package – Including 20 FULL COLOR Little Ninjas® brochures, 1 FULL COLOR Little Ninjas® Poster for display in your school, and 2 sheets of Little Ninjas® “Accomplishment” reward stickers!

 

Keep in Mind, This is a complete “Turn Key”, “Plug and Play” program that will give you absolutely everything you need to implement (or re-invent) your pre-school program!

Simply put your staff (and yourself) in from of the TV, play the DVD’s and get ready to EXPLODE your student base and your revenue!

 

For a limited time!
NAPMA Basic Members receive a 15% discount and Maximum Impact f Members Receive 25% discount on theLittle Ninjas™ Complete Package!

Click “Order Here” button below to customize your order in the next page.

 

 

 

April 1st, 2008